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01
January
2026
[Marketing Calendar 2026] - Official holidays and celebrations for the hotel industry
Here's a marketing calendar to help you plan your calendar, aligning your marketing actions with the most important international holidays and celebrations. You'll find traditional holidays, world days dedicated to important causes, or landmark events on the international scene.
01
September
2025

✪ Success Story: Thames City revolutionises its internal operations and gains efficiency for its 1,000 apartments
Thames City has chosen a modern, structured tool to optimise its operational management. By equipping itself with a digital logbook, the facility is improving both employee satisfaction and the resident experience, while boosting the efficiency of its field teams.
#guest-case-studies#location-apartments#luxury#employee-experience01
July
2025

LoungeUp becomes D‑EDGE CRM
LoungeUp is officially renamed "D-EDGE CRM" and merges with D-EDGE. The solution adopts D-EDGE's visual identity, to take full advantage of the international recognition of the D-EDGE brand.
#announcement20
May
2025
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Success Story: Talbot Collection
Talbot Collection is a hotel group in Ireland offering an authentic and warm experience, true to the country's hospitality. Located in the heart of the Ancient East, its seven 4-star hotels offer an elegant and comfortable setting, ideal for a getaway with family, friends or couples.
#guest-case-studies#group05
May
2025
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[Conference ▶️] Data to anticipate guest preferences in the hospitality industry
In the hotel industry, personalising the guest experience has become a major challenge for attracting and retaining guests. Today, thanks to the evolution of technology, data plays a central role in this personalisation. Hotels collect a vast amount of information on guest preferences,
#webinar#events15
April
2025

Loyal guests: a key lever for boosting your profitability
Have you ever thought about how to capitalise on your existing guests? Guest loyalty is an essential strategy in the hotel industry. Here are the four major benefits your loyal guests bring to boost your margins and improve your performance.
#upsell01
April
2025
[Webinar ▶️] Hotelier's Insights: Technology to streamline operations and enhance the guest experience
How can CRM, AI and a task management tool transform the guest experience and streamline operations? Discover the best practices of a 4-star hotel manager to optimise the work of his teams, improve internal communication and personalise the guest experience.
#webinar#guest-experience#best-practices#technology#independent-hotelNewsletter
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07
June
2023
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GUIDE: 10 tips to optimise upselling in your hotel
Upsell(ing) consists in offering customers options or services in addition to their reservation. The aim is to encourage customers to spend more to enhance their stay. The challenge is to offer services adapted to guest, at the most opportune moment to maximize hotel revenues.
#upsell#best-practices#how-to06
June
2023

The basics of upselling in the hotel industry
Upsell(ing) in the hotel industry is the addition of services (also known as "extras") to a stay, thereby increasing its value guest. Upgrading is an example of upselling in the hotel and airline industries. Upselling makes it possible to capitalize on every guest acquired.
#upsell#guest-experience05
June
2023
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✪ Success Story : Biografy
Biografy Group is a family-run hotel group with five 4-star hotels in the heart of Paris, which has equipped itself with LoungeUp to manage its guest relations and internal operations.
#guest-case-studies#group#hospitality01
June
2023

The power of segmentation in hotel guest relations
Segmenting your database is crucial to improving your guests' stay and satisfaction, the performance of your marketing strategy, and ultimately your profitability.
#data#personalisation #guestjourney31
May
2023
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✪ Success Story: Hostellerie La Cheneaudière
L'Hostellerie uses LoungeUp to offer its customers a personalized stay, tailoring its automated e-mailing campaigns to each guest and maximizing its upselling by enabling them to purchase adapted services before their stay.
#guest-case-studies#hospitality#luxury#independent-hotel29
May
2023

✪ Success Stories: Hotel Palacio Valderrábanos
Their project to improve the digitalization of the hotel led them to turn to LoungeUp, to make the most of their customer database with the help of a CRM and optimize loyalty guest and the sale of additional services.
#guest-case-studies#independent-hotel