Success Story : Biografy
Introducing the Biografy Group
Biografy Group is a family-run hotel group with five 4-star hotels in the heart of Paris:
- The Terrass" Hotel, Montmartre, the 1st Biografy hotel (18th arrondissement)
- Hôtel Bourgogne & Montana, a stone's throw from the Assemblée Nationale (7th arrondissement)
- Madison Hotel, on boulevard Saint-Germain (6th arrondissement)
- L'Artus, a 1950s hotel in the Latin Quarter (6th arrondissement)
- Hôtel de Buci, the boudoir spirit of Saint-Germain-des-Prés (6th arrondissement)
Their technological equipment:
Their motto, "We bring hotels to life", expresses their desire to create a unique living space in each of their establishments. The group has been in existence since 1909, and is headed by fifth-generation hoteliers who create, develop and manage these living spaces.
The project with LoungeUp
✔︎ Optimise internal operations
The operations management solution saves valuable time for operational teams. By eliminating repetitive, low-value tasks, teams are more operational and available for the customer. Instruction books, checklists and tickets for managing guests requests enable you to :
- Never forget a task (service order, technical problem, found object, maintenance, room change, refusal of service, etc.).
- Centralise information on everything that's going on in each facility
- Keep a record of operations
- Effectively communicate tasks in progress to team leaders
- Standardise guest service levels with centralised procedures and checklist and ticket templates
✔︎ Offering an exceptional level of service
The operations management tool is directly linked to the guest relationship management solution. All service orders (catering, spa, events, etc.) are automatically recorded in the according tracking book.
The Guest Profile CRM enables them to centralise guest information in a single database, and to list the group's regular guests who have visited several establishments. The guest data collected can be used to personalise communication mailings at each stage of the guest journey.
The results
Focus on the Madison Hotel:
➤ Rooms and suites: 53
➤ Users: 10
➤ 31 tasks performed per day
Focus on the Terrass" Hotel :
➤ Rooms: 92
➤ Users: 19
➤ 127 jobs completed per day
➤ 13k additional sales generated
Focus on Hotel de Buci:
➤ Rooms: 24
➤ Users: 16
➤ 81 tasks performed per day
Focus on The Artus:
➤ Rooms: 27
➤ Users: 16
➤ 76 tasks performed per day
Source photos: @matyldm, Biografy Group