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Success Story : Biografy

Introducing the Biografy Group

Biografy Group is a family-run hotel group with five 4-star hotels in the heart of Paris:

  • The Terrass" Hotel, Montmartre, the 1st Biografy hotel (18th arrondissement)
  • Hôtel Bourgogne & Montana, a stone's throw from the Assemblée Nationale (7th arrondissement)
  • Madison Hotel, on boulevard Saint-Germain (6th arrondissement)
  • L'Artus, a 1950s hotel in the Latin Quarter (6th arrondissement)
  • Hôtel de Buci, the boudoir spirit of Saint-Germain-des-Prés (6th arrondissement)

Their technological equipment:

  • PMS : Mews
  • Operations management : Dmbook (LoungeUp)
  • Relationship management guest : LoungeUp

Their motto, "We bring hotels to life", expresses their desire to create a unique living space in each of their establishments. The group has been in existence since 1909, and is headed by fifth-generation hoteliers who create, develop and manage these living spaces.

The project with LoungeUp

✔︎ Optimise internal operations

The time and efficiency saved on the reception side is very important, the tool is extremely practical, and the daily work of our employees is really improved.
- Romain Binet, Director, Biografy Group

The operations management solution saves valuable time for operational teams. By eliminating repetitive, low-value tasks, teams are more operational and available for the customer. Instruction books, checklists and tickets for managing guests requests enable you to :

  1. Never forget a task (service order, technical problem, found object, maintenance, room change, refusal of service, etc.).
  2. Centralise information on everything that's going on in each facility
  3. Keep a record of operations
  4. Effectively communicate tasks in progress to team leaders
  5. Standardise guest service levels with centralised procedures and checklist and ticket templates

✔︎ Offering an exceptional level of service

The operations management tool is directly linked to the guest relationship management solution. All service orders (catering, spa, events, etc.) are automatically recorded in the according tracking book. 

The Guest Profile CRM enables them to centralise guest information in a single database, and to list the group's regular guests who have visited several establishments. The guest data collected can be used to personalise communication mailings at each stage of the guest journey.  

Simple, flexible and easy to use, Dmbook has enabled real progress in the sharing of instructions and communication between teams. - Bruno Alleau, Manager, Hôtel Madison

The results

Focus on the Madison Hotel:

➤ Rooms and suites: 53
➤ Users: 10
➤ 31 tasks performed per day

Focus on the Terrass" Hotel :

➤ Rooms: 92
➤ Users: 19
➤ 127 jobs completed per day
➤ 13k additional sales generated

Focus on Hotel de Buci:

➤ Rooms: 24
➤ Users: 16
➤ 81 tasks performed per day

Focus on The Artus:

➤ Rooms: 27
➤ Users: 16
➤ 76 tasks performed per day

Source photos: @matyldm, Biografy Group

More about Biografy Group


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