Hotel groups and chains

Deliver a premium experience across all of your hotels

LoungeUp

Offer your guests a real travel companion

Accessible from any
device, in the
guest's language

The LoungeUp platform allows hotel chains to create a mobile application that acts as a real travel companion, allowing guests to book, plan and enjoy their stay. But also to manage all communications with each guest, in order to personalise interactions while standardising the experience offered.

our customers

They are already using LoungeUp. Join them.

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The world of your chain

Your booking engine and loyalty programme are integrated into your chain’s app. Your guests can check-in, browse and order all your services, as well as interact directly with their hotel.

Immerse your guests
in your world

Fast implementation

The LoungeUp solution can be implemented very quickly, regardless of the number of hotels. Teams at head office can manage the implementation and degree of customisation of the hotels, or give them more autonomy.

Uniform communication

With message templates and scheduled email, SMS and WhatsApp campaigns, you can standardise your communications and brand recognition.
No matter which property your guests stay in, they can expect the same level of service and attention.
You control the guest experience from start to finish. 

Control your brand awareness

A multi-site guest database

Centralise your guest information in a CRM dedicated to hotel groups. Combine all your guest data in order to give a personal welcome, regardless of which hotel they are staying in.  

Create ultra-targeted loyalty campaigns by inviting guests to your other establishments.

Create loyalty through segmentation

Use all the information you have about your clientele to define your guest types in order to carry out dedicated marketing and loyalty actions on specific guest lists:

  • Profile: Nationality, language, age, gender, influence on social media...
  • Reservations: number of previous stays, future stays, current stay, price rate, channel, arrival/departure dates, length of stay, week/weekend...
  • Group: At least one establishment visited, More than x establishments, Total expenditure, Loyalty programme...
  • Marketing: Opt-in, email/SMS campaigns received/opened/clicked...

View your data

LoungeUp Analytics allows you to display your guest data across each establishment, using the statistics dashboard. 

Use your saved guests lists to analyse data for a group of guests.

We have had excellent feedback from guests, teams took to it immediately and are more available and efficient. This has allowed us to make additional sales and reinforce our image as an independent and innovative hotel group.

Stephanie Batten

General Manager, SISTERHOTELS Group

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We chose LoungeUp because it presented a solution that could fit with our strategic vision centred around both the guest experience and guest journey. Feedback is very positive, the e-Conciergerie in particular allows foreign guests to limit the effect of the language barrier, and the stay emails allow hotels to generate additional revenue.

Virginie Barboux

Deputy General Manager in charge of Communication, Digital and Guest Experience - Best Western Hotels & Resorts

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LoungeUp

Being as accessible as possible to our guests to ensure they enjoy their stay is in our DNA. Our Barrière Hotels app allows us to be available to our guests at every stage of their stay. In close collaboration with the LoungeUp team, we have set up a module that allows guests hosting events to publish their own content in our app. This new service further enhances the quality of our seminar and conference offering.

Marion Cardon-de Champsavin

Marketing and Digital Hotels Manager, Groupe Barrière

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hotel groups and chains

Key points

A solution that matches your image

A guest portal in your hotel chain’s colours, with the full range of your services (booking of stay, concierge, service ordering, booking of activities, loyalty account etc.)

Find out more about the Guest Portal

Multi-site implementation

Easy implementation of the platform in every hotel in your chain. Configuration models designed to adapt to your different types of hotel.

Centralised administration

Make it easy to manage your various properties, from headquarters or for each property. Dashboard that can be viewed by property or as a consolidated view. 

CRM

Automatically collect relevant information from your guest files: contact details, email addresses, preferences, interests, usage statistics, requests, orders, etc. Use this information for future targeted marketing campaigns.

Find out more about the CRM

Personalised content

Use your guest’s profile or geolocation to personalise the content you offer them and better target your marketing actions.

Support

A dedicated account manager is on-hand on a daily basis to ensure the implementation is successful and you maximise your usage. The support team is also available to help all the hotels in your group if necessary.

Find out more about Customer Support

Request a demo

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Client case studies

LoungeUp Success Stories: Best Western Hotels & Resorts

Virginie Barboux, Deputy General Manager in charge of Communication, Digital and Guest Experience at Best Western Hotels & Resorts explains their use of LoungeUp to manage guest relations.

Read the Customer Case Study

PRESS REVIEW

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