Hotel groups and chains
Deliver a premium experience across all of your hotels

Offer your guests a real travel companion
Accessible from any
device, in the
guest's language

The LoungeUp platform allows hotel chains to create a mobile application that acts as a real travel companion, allowing guests to book, plan and enjoy their stay. But also to manage all communications with each guest, in order to personalise interactions while standardising the experience offered.
The world of your chain
Your booking engine and loyalty programme are integrated into your chain’s app. Your guests can check-in, browse and order all your services, as well as interact directly with their hotel.

Immerse your guests
in your world

Fast implementation
The LoungeUp solution can be implemented very quickly, regardless of the number of hotels. Teams at head office can manage the implementation and degree of customisation of the hotels, or give them more autonomy.
Uniform communication
With message templates and scheduled email, SMS and WhatsApp campaigns, you can standardise your communications and brand recognition.
No matter which property your guests stay in, they can expect the same level of service and attention.
You control the guest experience from start to finish.

Control your brand awareness

A multi-site guest database
Centralise your guest information in a CRM dedicated to hotel groups. Combine all your guest data in order to give a personal welcome, regardless of which hotel they are staying in.
Create ultra-targeted loyalty campaigns by inviting guests to your other establishments.
Create loyalty through segmentation
Use all the information you have about your clientele to define your guest types in order to carry out dedicated marketing and loyalty actions on specific guest lists:
- Profile: Nationality, language, age, gender, influence on social media...
- Reservations: number of previous stays, future stays, current stay, price rate, channel, arrival/departure dates, length of stay, week/weekend...
- Group: At least one establishment visited, More than x establishments, Total expenditure, Loyalty programme...
- Marketing: Opt-in, email/SMS campaigns received/opened/clicked...


View your data
LoungeUp Analytics allows you to display your guest data across each establishment, using the statistics dashboard.
Use your saved guests lists to analyse data for a group of guests.

Client case studies
LoungeUp Success Stories: Best Western Hotels & Resorts
Virginie Barboux, Deputy General Manager in charge of Communication, Digital and Guest Experience at Best Western Hotels & Resorts explains their use of LoungeUp to manage guest relations.
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