Hotel groups and chains
Deliver a premium experience across all of your hotels
Offer your guests a real travel companion
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Accessible from any
device, in the
guest's language
The LoungeUp platform allows hotel chains to create a mobile application that acts as a real travel companion, allowing guests to book, plan and enjoy their stay. But also to manage all communications with each guest, in order to personalise interactions while standardising the experience offered.
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Showcase your world
Your guest portal and your communication campaigns are branded with your logo, your visuals, your services, your advice, and so on.
You have control over all the content, which you can change whenever you like.
Immerse your guests
in your world
Fast implementation
The LoungeUp solution can be implemented very quickly, regardless of the number of hotels. Teams at head office can manage the implementation and degree of customisation of the hotels, or give them more autonomy.
Standardize communication across all your sites
With scheduled email, SMS and WhatsApp campaigns and message templates, you can standardize your communication and brand awareness.
Regardless of the establishment in which guest stays, they will receive the same level of service and attention.
You control the guest experience from start to finish.
Control your brand awareness
A multi-site guest database
Centralise your guest information in a CRM dedicated to hotel groups. Combine all your guest data in order to give a personal welcome, regardless of which hotel they are staying in.
Create ultra-targeted loyalty campaigns by inviting guests to your other establishments.
Create loyalty through segmentation
Use all the information you have about your clientele to define your guest types in order to carry out dedicated marketing and loyalty actions on specific guest lists:
- Profile: Nationality, language, age, gender, influence on social media...
- Reservations: number of previous stays, future stays, current stay, price rate, channel, arrival/departure dates, length of stay, week/weekend...
- Group: At least one establishment visited, More than x establishments, Total expenditure, Loyalty programme...
- Marketing: Opt-in, email/SMS campaigns received/opened/clicked...
View your data
LoungeUp Analytics allows you to display your guest data across each establishment, using the statistics dashboard.
Use your saved guests lists to analyse data for a group of guests.
Reward your regular customers
Keep a close eye on your most loyal customers who come regularly. Reward them appropriately with additional offers or services.
Define different levels of loyal customers according to your criteria
We've connected 13 of our 19 hotels to LoungeUp, and we're very happy with this partnership. The team, like the management team, is highly committed, responsive and always ready to listen to our feedback, so that they can constantly improve their tool.
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Katia Labat
Sales Manager, NEHÔ Group
We have had excellent feedback from guests, teams took to it immediately and are more available and efficient. This has allowed us to make additional sales and reinforce our image as an independent and innovative hotel group.
Stephanie Batten
General Manager, SISTERHOTELS Group
Being as available as possible for our customers to enjoy their stay is part of our DNA. Our Barriere Hotels application enables us to make ourselves available to our customers at every stage of their stay.
Marion Cardon-de Champsavin
Marketing and Digital Hotels Manager, Groupe Barrière
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LoungeUp Success Stories: 1er Etage
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LoungeUp Success Stories: 1er Etage
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LoungeUp Success Stories: Best Western Hotels & Resorts
Virginie Barboux, Deputy General Manager in charge of Communication, Digital and Guest Experience at Best Western Hotels & Resorts explains their use of LoungeUp to manage guest relations.
Success Story: Orso Hotels
The Orso Group called on LoungeUp to offer a consistent and personalized guest experience in each of their establishments, to better welcome customers.
Success Stories : OKKO HOTELS
Thanks to LoungeUp and Dmbook, OKKO HOTELS has been able to manage internal operations more efficiently, freeing up time to devote to guest, improving the overall guest experience.
Success Story: SISTERHOTELS
Stéphanie Batten, General Manager of the group, talks about the implementation of LoungeUp at their three hotels, and its impact on the entire guest itinerary. LoungeUp also enables them to generate additional sales and capture customers who use OTAs.
Success Story : Biografy
Biografy Group is a family-run hotel group with five 4-star hotels in the heart of Paris, which has equipped itself with LoungeUp to manage its guest relations and internal operations.
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