Know everything about your guests

The ultimate tool to manage and utilise your guest data

Guest Profile is a CRM made specifically for the hotel industry, complete with a powerful search engine to accurately segment your guests and a newsletter tool to effectively build customer loyalty. The CRM adapts to your specific property (customised guest file, highly segmented lists of guests, grouped view of database etc.). 


Guest data management

All your guest data is consolidated in a single database, from your PMS, Channel Manager, reputation tracking tool, restaurant, spa, public data on social media…  Consolidate guest interactions via chat, SMS, Whatsapp and email. Manage your data at the group or hotel level.

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A structured and enriched database

The platform automatically processes all data collected. It deletes duplicates, groups multiple stays in the same guest file, qualifies and structures the data: telephone number, date, gender, nationality, language... and verifies email addresses, phone numbers, etc.

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More than just a guest index

Take advantage of a 360° profile of each guest and exceptional search capabilities within your entire database.
Data processing allows you to identify VIP guests and carry out ultra-targeted marketing actions for a maximum conversion rate.
We ensure data traceability and security (GDPR) for you. 

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Send out highly personalised newsletters that are tailored to each guest's specific preferences. Reward your regular customers and build loyalty among those who are not yet regulars.

Unlimited fields

Add as much information as you want about your guests. The guest files adapt according to your usage and showcase what you consider important to personalise the guest relationship and adapt your recommendations.

LoungeUp Analytics

Analytics allows you to view key data about your guests and their stays. You can filter your data by specific time periods and guest categories. Analyse your clientele in depth and optimise your marketing strategies.

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Advanced segmentation

Guest Profile helps you manage guest lists according to any number of criteria. Enhance your segmentation so you can send highly relevant and effective offers

A CRM adapted to groups

Guest Profile offers groups and chains the benefit of a multi-location database for combining guest information and increasing loyalty by bringing guests back to their other establishments. 

A friendly and pro-active team with an account manager who always listens to our needs, and a real willingness to innovate in order to provide us with new tools such as QR codes (to quickly access some of the content in our application), SMS, Messenger: LoungeUp does everything possible to meet our demands for more digitisation, and especially to help us improve our CRM.

Sophie Charlet-Melloul

Manager, Hôtel Chavanel

Read the client case study

Certainly the best CRM on the market...their friendly service, without a doubt, sets them apart from the rest. An excellent tool for small hotels and chains. I highly recommend it.

Francisco Naranjo

Director, La Bella Sevilla

Read the client case study

Undoubtedly the best CRM solution on the market for the hospitality industry. Highly responsive advisors and always affordable.

Johan Dubourdieu

Director, Le Celtique & Spa

Read the client case study


See LoungeUp for yourself

Contact us, a consultant will be happy to show you how LoungeUp can be adapted to your property and your needs.

Request a demo

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Search engine

No other tool allows you to combine so many guest criteria in your searches: satisfaction, number of stays, duration, type, influence, etc. This allows for sophisticated guest segmentation, enabling you to send your guests highly personalised recommendations.

Guest retention

Give your regular guests the level of service they deserve. Your receptionists, concierge and guest relation managers will never miss another guest who has stayed with you before.

Taking notes

Easily add notes to guest files to ensure that important information is communicated to your entire team.

Centralised administration

Make it easy to manage your various properties, from headquarters or for each property. Dashboard that can be viewed by property or as a consolidated view. 

Preparation for arrival

Collect relevant data on your guests before they even arrive at your hotel. Your guest files are automatically filled out with their contact information, preferences, interests etc.

Influencer detection

Guest Profile retrieves the social media profiles of your guests in order to find possible influencers who have a large audience. These profiles are sent to you automatically before their arrival so that you can give them an appropriate welcome.