CRM SEGMENTATION
Segment your database and increase your guest loyalty
Target your guests as accurately as possible
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Create ultra-precise guest lists based on the criteria you want
Combine as many criteria as you want
Segments allow you to group together similar guests. The more criteria you combine within a segment, the more precise your guest list will be. This allows you to fine-tune the messages or offers you send them.
Some examples of segmentation criteria (which can be combined):
- Stays: guests who have stayed in the hotel or in [x] establishments of the hotel group more than [x] times, guests who always book a certain type of room...
- The services: the guests who enjoyed the spa, the restaurant, ...
- Expenditure: guests who spent more than [x] £.
- Length of the stay : guests who came for a weekend, guests who came for Valentine's Day, Christmas, ...
- Level of influence: guests who have more than [x] followers on social media
- Satisfaction: guests who rated their experience more than 4/5
- Geographical criteria : guests from a particular country, county or city; speaking a particular language or of a particular nationality
Benefit from an extremely flexible segmentation that adapts to your strategy
Adding or excluding clients is extremely easy to set up:
- Use as many AND / OR rules as you want
- Create subgroups to facilitate the ranking of criteria
- Easily include or exclude a category of guest
Have all your different guest types within reach
Create your marketing personas and implement initiatives to build guest loyalty: VIP+ guests, Regular Spa guests, Potential last minute guests, Restaurant guests, Booking guests, Regular group guests, Satisfied guests who left a review, Influential guests, etc.
Create as many guest lists as you want!
Lists are continuously saved and updated
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Find your segments where you need them
Your guest lists can be used anywhere you want:
- In your marketing emails to better target your offers and guest loyalty initiatives
- In your transactional campaigns by email / WhatsApp / SMS / Chat for personalised communication before, during and after the stay
- In your statistics dashboard to get to know the habits of your customers
- In the arrivals table for reception
- In the guest file, to quickly view the type of guest
Es una herramienta muy útil para mejorar la comunicación con los clientes, y añadir complementos a las reserva. Los agentes están siempre disponibles y dispuestos a ayudar con cualquier duda o solicitud que pueda surgir.
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Ruth Cervilla
Directora, Hotel Chiqui
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A great deal of time and efficiency is saved at reception, the tool is extremely useful, and our employees' daily work is really improved.
Romain Binet
General Manager, Biografy Group
LoungeUp is a very useful tool for improving communication with guests and adding extras to bookings.
Ruth Cervilla
Manager, Hotel Chiqui
It is important for us to support our guests and to be available to them at all times. Our reception is in constant contact with our guests via email before their stay and thanks to the chat service, we can answer their questions whenever they want.
Magalie Boullery
Marketing Coordinator, HOTELS & CO
The tools developed by LoungeUp greatly facilitate the problem faced by the hotel sector, namely that communications with guests are carried out from a single screen and with a single click, bringing together numerous media in one.
Edouardo Ortega
Front Desk Manager, GHM Hoteles
Combine segments on your different hotel sites
Identify guests who have stayed in your different establishments multiple times. Or, on the contrary, encourage guests who have already visited one of your hotels to discover another.
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Client lists by establishment or by group
Finally reward your best guests
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How do you identify your VIP guests?
Now you can have a list of your VIP guests and reward them appropriately. Whether it's a guest who has spent a lot of money with you, who has spent a lot of time with you, who has stayed in your establishment more than [x] times or a guest who has stayed in to another one of your establishments, you will finally be able to identify them so you can thank them.
SEGMENTS
Benefits
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SOLUTION
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Digital room directory
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Virtual Logbook
Keep track of everything that's going on in your establishment every day.
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Tickets
Don't miss any guest requests and keep track of what's going on in your hotel.
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Staff Companion
Respond to your guests from your smartphone, whatever channel they use to contact you (chat, WhatsApp, SMS, Facebook Messenger, etc.).
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CRM Segments
Create ultra-precise guest lists based on a multitude of criteria to get to know your guests better and send them ultra-personalised messages
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