Solutions
Guides and studies
Discover our analysis and white papers on technology and the guest relationship.
01
January
2025
[Marketing Calendar 2025] - Official holidays and celebrations for the hotel industry
Here's a marketing calendar to help you plan your calendar, aligning your marketing actions with the most important international holidays and celebrations. You'll find traditional holidays, world days dedicated to important causes, or landmark events on the international scene.
01
Jan
2025
[Marketing Calendar 2025] - Official holidays and celebrations for the hotel industry
Here's a marketing calendar to help you plan your calendar, aligning your marketing actions with the most important international holidays and celebrations. You'll find traditional holidays, world days dedicated to important causes, or landmark events on the international scene.
16
July
2024
Key figures on guest data management in the hotel industry
In the hotel industry, managing customer data is an essential strategic lever for gaining consumer trust and building customer loyalty. As concerns about data confidentiality intensify, it is essential for hoteliers to demonstrate transparency and security.
27
May
2024
Key figures on the role of technology in the hotel guest experience
The rapid evolution of technology is influencing both guest and employee expectations. An overview studies from 2024 on the subject of the guest hotel experience.
22
April
2024
Checklist for choosing your hotel software
5 key topics to discuss with your future technology providers, to choose the solution that's right for you
20
June
2023
Cybersecurity basics
Data leaks from hotel chains, OTAs or reservation platforms are commonplace in the field of cybersecurity, and are shaking up the entire hotel and tourism sector. All hotels are affected by this threat and can be subject to attack, even small independent hotels. The reason for this is that
07
June
2023
GUIDE: 10 tips to optimise upselling in your hotel
Upsell(ing) consists in offering customers options or services in addition to their reservation. The aim is to encourage customers to spend more to enhance their stay. The challenge is to offer services adapted to guest, at the most opportune moment to maximize hotel revenues.
18
January
2023
The employee experience in the hotel industry [3/3]
Part 3. Retention and Employer Brand / How to organise yourself in the face of current human resources constraints in the hotel industry? How to recruit and retain employees?
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04
January
2023
The employee experience in the hotel industry [2/3]
Part 2. Welcoming employees / How to organise yourself in the face of current human resources constraints in the hotel industry? How to recruit and retain employees?
12
December
2022
The employee experience in the hotel industry [1/3]
Part 1. Recruitment / How to organise yourself in the face of current human resources constraints in the hotel industry? How to recruit and retain employees?
30
June
2022
The best practices for hoteliers to digitalise the guest journey
Some hoteliers have realised that digitalisation allows them to better respond to the expectations of guests, to be more efficient, to generate additional sales and to collect data to increase loyalty. Here is an overview of the best practices used by Spanish hoteliers in digitalising the guest journey.
21
March
2022
New hotel ranking in France (2022 + August 2023 update)
Hotel star ratings are governed by criteria that hotels must meet. Find out how the point system works for each category and how to meet it.
28
January
2021
STUDY: INSTANT MESSAGING IN HOSPITALITY: WHICH GUESTS USE WHICH PLATFORMS
Instant messaging applications play a crucial role in our lives. They are used on a daily basis to communicate with our loved ones, allowing us to keep in touch while physically separated. The COVID-19 crisis has led to an increase in the use of these applications (with 45% of the world's population using them).
08
September
2020
Guide to dematerialised and secure payment in the hotel industry
Which hotelier has never had problems with unpaid bills? The hotel industry is one of the only services that offers the payment phase after the service has been completed, a very old habit that nevertheless causes problems for some establishments. Between fraud, payment disputes and high commission rates...