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Guides and studies

Discover our analysis and white papers on technology and the guest relationship.

The best practices for hoteliers to digitalise the guest journey

Some hoteliers have realised that digitalisation allows them to better respond to the expectations of guests, to be more efficient, to generate additional sales and to collect data to increase loyalty. Here is an overview of the best practices used by Spanish hoteliers in digitalising the guest journey.

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The best practices for hoteliers to digitalise the guest journey

Some hoteliers have realised that digitalisation allows them to better respond to the expectations of guests, to be more efficient, to generate additional sales and to collect data to increase loyalty. Here is an overview of the best practices used by Spanish hoteliers in digitalising the guest journey.

Read

The new hotel classification in France (2022)

Hotel star ratings are governed by criteria that hotels must meet. Find out how the point system works for each category and how to meet it.

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STUDY: INSTANT MESSAGING IN HOSPITALITY: WHICH GUESTS USE WHICH PLATFORMS

Instant messaging applications play a crucial role in our lives. They are used on a daily basis to communicate with our loved ones, allowing us to keep in touch while physically separated. The COVID-19 crisis has led to an increase in the use of these applications (with 45% of the world's population using them).

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Guide to dematerialised and secure payment in the hotel industry

Which hotelier has never had problems with unpaid bills? The hotel industry is one of the only services that offers the payment phase after the service has been completed, a very old habit that nevertheless causes problems for some establishments. Between fraud, payment disputes and high commission rates...

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Mapping the Hotel Guest Journey

The traveller's journey is made up of many touch points, each of which represents an opportunity for the hotelier to create a unique relationship with its guest. Here, at each stage of the journey and among the vast offer of travel tech: the tools used by the hotel guest during his journey the most important ones...

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Checklist for choosing your hotel software

- 7 minutes to read - Here are 7 important criteria for choosing software that you won't regret. These points should be checked with the publishers of the software you are interested in, to ensure that the solution is right for you. For examples of software and a general overview of the technological offer for the hotel industry...

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Top 3 smart in-room technology to impress your guests

- 5 minute read - Despite living in an increasingly millennial world, technology for the sake of technology can often be frustrating and futile. However, with guests open to discovering new technologies in hotels to help simplify and get the most out of their stay, it is...

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What software do I choose for my hotel? 2/2

- 6 minutes to read - [READ THE FIRST PART HERE] Today, the day-to-day management of a hotel can only be done with the help of IT solutions. However, there is so much software on the market that it is difficult to differentiate the functions of each of them. Moreover, all these software packages are evolving...

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What software do I choose for my hotel? 1/2

- 6 minute read - Nowadays the day-to-day management of a hotel cannot be done without the help of IT solutions. However, there are so many softwares available on the market that it is becoming increasingly difficult to differentiate between each one and their different functions. What’s more, these software are all constantly evolving and offering functions that...

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What to Do with Your Guest’s Email Addresses?

- 5 minute read - No one can deny the importance of engaging with your hotel guests, and emailing is an indispensable tool to achieve this closer relationship. If you’ve read our last blog post you’ll already know the best ways to secure these important addresses. However, now that you have them...

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5 ways to get your guests’ email addresses

- 5 minute read - There’s no doubt about it: getting your guest’s email addresses is important. They make up an essential element of your guest files, enabling you to contact them after departure to suggest they return again soon...