Solutions

Guides and studies

Discover our analysis and white papers on technology and the guest relationship.

01

January

2024

[2024 Marketing Calendar] - Official festivities and celebrations for the hotel industry

Here's a marketing calendar to help you plan your schedule, aligning your marketing activities with the most important international holidays and celebrations. You'll find traditional festivals, world days dedicated to important causes, or landmark events of global significance. Use

Read

[2024 Marketing Calendar] - Official festivities and celebrations for the hotel industry

Here's a marketing calendar to help you plan your schedule, aligning your marketing activities with the most important international holidays and celebrations. You'll find traditional festivals, world days dedicated to important causes, or landmark events of global significance. Use

Read

Cybersecurity basics

Data leaks from hotel chains, OTAs or reservation platforms are commonplace in the field of cybersecurity, and are shaking up the entire hotel and tourism sector. All hotels are affected by this threat and can be subject to attack, even small independent hotels. The reason for this is that

GUIDE: 10 tips to optimise upselling in your hotel

Upsell(ing) consists in offering customers options or services in addition to their reservation. The aim is to encourage customers to spend more to enhance their stay. The challenge is to offer services adapted to guest, at the most opportune moment to maximize hotel revenues. 

18

January

2023

LoungeUp: The employee experience in the hotel industry, Part 3. Retention and employer brand / How to organize oneself in the face of current human resources constraints in the hotel industry? How to recruit and retain employees?

The employee experience in the hotel industry [3/3]

Part 3. Retention and Employer Brand / How to organise yourself in the face of current human resources constraints in the hotel industry? How to recruit and retain employees?

04

January

2023

LoungeUp: The employee experience in the hotel industry [2/3] Part 2. Employee reception / How to organize oneself in the face of current human resources constraints in the hotel industry? How to recruit and retain employees?

The employee experience in the hotel industry [2/3]

Part 2. Welcoming employees / How to organise yourself in the face of current human resources constraints in the hotel industry? How to recruit and retain employees?

12

December

2022

LoungeUp: The employee experience in the hotel industry: how to attract and retain teams? [Part 1]

The employee experience in the hotel industry [1/3]

Part 1. Recruitment / How to organise yourself in the face of current human resources constraints in the hotel industry? How to recruit and retain employees?

The best practices for hoteliers to digitalise the guest journey

Some hoteliers have realised that digitalisation allows them to better respond to the expectations of guests, to be more efficient, to generate additional sales and to collect data to increase loyalty. Here is an overview of the best practices used by Spanish hoteliers in digitalising the guest journey.

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New hotel ranking in France (2022 + August 2023 update)

Hotel star ratings are governed by criteria that hotels must meet. Find out how the point system works for each category and how to meet it.

28

January

2021

LoungeUp

STUDY: INSTANT MESSAGING IN HOSPITALITY: WHICH GUESTS USE WHICH PLATFORMS

Instant messaging applications play a crucial role in our lives. They are used on a daily basis to communicate with our loved ones, allowing us to keep in touch while physically separated. The COVID-19 crisis has led to an increase in the use of these applications (with 45% of the world's population using them).

08

September

2020

LoungeUp

Guide to dematerialised and secure payment in the hotel industry

Which hotelier has never had problems with unpaid bills? The hotel industry is one of the only services that offers the payment phase after the service has been completed, a very old habit that nevertheless causes problems for some establishments. Between fraud, payment disputes and high commission rates...

26

November

2019

LoungeUp

Mapping the Hotel Guest Journey

The traveller's journey is made up of many touch points, each of which represents an opportunity for the hotelier to create a unique relationship with its guest. Here, at each stage of the journey and among the vast offer of travel tech: the tools used by the hotel guest during his journey the most important ones...

04

October

2018

LoungeUp

Checklist for choosing your hotel software

- 7 minutes to read - Here are 7 important criteria for choosing software that you won't regret. These points should be checked with the publishers of the software you are interested in, to ensure that the solution is right for you. For examples of software and a general overview of the technological offer for the hotel industry...

30

November

2017

LoungeUp

Top 3 smart in-room technology to impress your guests

- 5 minute read - Despite living in an increasingly millennial world, technology for the sake of technology can often be frustrating and futile. However, with guests open to discovering new technologies in hotels to help simplify and get the most out of their stay, it is...