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27
Sep
2021
10 key steps of an online check-in
The dematerialised check-in offers many advantages for both guests and hoteliers, and has gained renewed interest in this period of distancing as it avoids queuing at reception and reduces physical contact. And above all, it speeds up administrative procedures!
27
Sep
2021
10 key steps of an online check-in
The dematerialised check-in offers many advantages for both guests and hoteliers, and has gained renewed interest in this period of distancing as it avoids queuing at reception and reduces physical contact. And above all, it speeds up administrative procedures!
14
Jun
2021
The 5 Essential Requirements for a Perfect Guest Experience
The definition of a 'perfect' guest experience has changed in recent years. When breakfast in the room and sunbeds by the pool were enough, this is clearly no longer the case. Guests expect a special experience: a personal welcome, personal recommendations...
06
Apr
2021
4 essential tips to effectively install mobile keys in a hotel
A mobile key is the digital version of the room key. Its dematerialised version on the smartphone simplifies the guest experience, while easing the workload of hotel staff in their daily work. But it still needs to be well integrated into the overall guest experience to offer a smooth journey. Tip n°① ...
12
Mar
2021
8 benefits of using a virtual key in hospitality
A virtual key is the smartphone version of the key or pass found in most hotels. Its mobile version facilitates the guest journey and optimises reception. Here are 8 advantages for the customer and the hotel to dematerialize the room keys on the smartphone of the guests...
28
Jan
2021
STUDY: INSTANT MESSAGING IN HOSPITALITY: WHICH GUESTS USE WHICH PLATFORMS
Instant messaging applications play a crucial role in our lives. They are used on a daily basis to communicate with our loved ones, allowing us to keep in touch while physically separated. The COVID-19 crisis has led to an increase in the use of these applications (with 45% of the world's population using them).
08
Sep
2020
Guide to dematerialised and secure payment in the hotel industry
Which hotelier has never had problems with unpaid bills? The hotel industry is one of the only services that offers the payment phase after the service has been completed, a very old habit that nevertheless causes problems for some establishments. Between fraud, payment disputes and high commission rates...
07
Jul
2020
QR Codes Check Back Into Hotels
A QR Code (Quick Response Code) is a universal representation of a sequence of characters (up to 7,089 characters compared to only 13 for a barcode). It is the graphical equivalent of a url that can, for example, open a web page but also trigger certain actions in an application.
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02
Jun
2020
How to make customer interactions contactless without dehumanising client relations
More than ever, the time is ripe for digitalisation. The hotel industry is gradually equipping itself with technology (even the most reluctant hotels) to be able to reopen their establishments and offer customers a secure, touch-free experience. By dematerialising interactions and processes...
21
Jan
2020
Touchpoints not to miss during a guest’s stay
BEFORE ARRIVAL The hotel experience begins long before the guest arrives in the room. However, for many hotels it starts with a lambda booking confirmation sent by the PMS, a purely administrative email. This first contact is sometimes the only communication the guest will receive...
26
Nov
2019
Mapping the Hotel Guest Journey
The traveller's journey is made up of many touch points, each of which represents an opportunity for the hotelier to create a unique relationship with its guest. Here, at each stage of the journey and among the vast offer of travel tech: the tools used by the hotel guest during his journey the most important ones...
17
Jul
2019
The Power of Personalisation
The increasing customer expectation for personalisation pervades the hospitality industry. Customers expect marketers to tailor services to their wants and needs, and seek individualisation at every touchpoint. This increasing expectation and the change in consumer behaviour means hotels are often falling behind.
15
May
2019
[STUDY] Ten Golden Rules on SMS To Improve the Guest Experience
WHY YOU SHOULD SEND SMS TO YOUR CUSTOMERS by Mathieu Pollet INTRODUCTION SMS is the most personal and by far the most instantaneous communication channel. It would therefore make sense for providers of personalised services such as hotels to use this type of communication to ensure that their customers spend time with them...
09
Apr
2019
Registration forms: administrative nightmare or a commercial opportunity?
- 5 minutes to read - 3 benefits for your hotel to go digital The hotel card or 'individual police card' is a document attesting to the identity of a person who has stayed in tourist accommodation (hotel, residence, guest house, campsite, etc.) or in furnished accommodation rented to holidaymakers.