The LoungeUp blog

Operational staff are prime targets for hacking into hotel systems and retrieving guests' personal data. Human error is unfortunately the main cause of cyberattacks (74%), with phishing remaining the leading type of attack. New AI tools and deepfakes have a lot to offer.

In the hotel industry, data and digital marketing are essential for implementing an effective strategy. By combining them, hotels can deepen their understanding of guests and prospects, and establish more effective communication.

Segmenting your database is crucial to improving your guests' stay and satisfaction, the performance of your marketing strategy, and ultimately your profitability. 

Marketing and Revenue must go hand in hand

CRM software does exactly what it says: it manages customer relationships. It is sometimes considered (wrongly) as a simple emailing solution or as a solution to manage sales proposals.

BEFORE ARRIVAL The hotel experience begins long before the guest arrives in the room. However, for many hotels it starts with a lambda booking confirmation sent by the PMS, a purely administrative email. This first contact is sometimes the only communication the guest will receive...