Solutions

The LoungeUp blog

loungeup

04

Feb

2020

Hotel CRM, the customer relationship management tool par excellence

CRM software does exactly what it says: it manages customer relationships. It is sometimes considered (wrongly) as a simple emailing solution or as a solution to manage sales proposals.

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Articles

04

Feb

2020

loungeup

Hotel CRM, the customer relationship management tool par excellence

CRM software does exactly what it says: it manages customer relationships. It is sometimes considered (wrongly) as a simple emailing solution or as a solution to manage sales proposals.

Read

21

Jan

2020

loungeup

Touchpoints not to miss during a guest’s stay

BEFORE ARRIVAL The hotel experience begins long before the guest arrives in the room. However, for many hotels it starts with a lambda booking confirmation sent by the PMS, a purely administrative email. This first contact is sometimes the only communication the guest will receive...

17

Jul

2019

loungeup

The Power of Personalisation

The increasing customer expectation for personalisation pervades the hospitality industry. Customers expect marketers to tailor services to their wants and needs, and seek individualisation at every touchpoint. This increasing expectation and the change in consumer behaviour means hotels are often falling behind.

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