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The marriage between CRM and RMS in hotels to maximise revenue: How to enrich your pricing strategy using guest dataRead
The marriage between CRM and RMS in hotels to maximise revenue: How to enrich your pricing strategy using guest data
Marketing and Revenue must go hand in hand
Hotel CRM, the customer relationship management tool par excellence
CRM software does exactly what it says: it manages customer relationships. It is sometimes considered (wrongly) as a simple emailing solution or as a solution to manage sales proposals.
Touchpoints not to miss during a guest’s stay
BEFORE ARRIVAL The hotel experience begins long before the guest arrives in the room. However, for many hotels it starts with a lambda booking confirmation sent by the PMS, a purely administrative email. This first contact is sometimes the only communication the guest will receive...
The Power of Personalisation
The increasing customer expectation for personalisation pervades the hospitality industry. Customers expect marketers to tailor services to their wants and needs, and seek individualisation at every touchpoint. This increasing expectation and the change in consumer behaviour means hotels are often falling behind.
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