The LoungeUp blog

Segmenting your database is crucial to improving your guests' stay and satisfaction, the performance of your marketing strategy, and ultimately your profitability. 

Marketing and Revenue must go hand in hand

CRM software does exactly what it says: it manages customer relationships. It is sometimes considered (wrongly) as a simple emailing solution or as a solution to manage sales proposals.

BEFORE ARRIVAL The hotel experience begins long before the guest arrives in the room. However, for many hotels it starts with a lambda booking confirmation sent by the PMS, a purely administrative email. This first contact is sometimes the only communication the guest will receive...

The increasing customer expectation for personalisation pervades the hospitality industry. Customers expect marketers to tailor services to their wants and needs, and seek individualisation at every touchpoint. This increasing expectation and the change in consumer behaviour means hotels are often falling behind.