The LoungeUp blog

A mobile key is the digital version of the room key. Its dematerialised version on the smartphone simplifies the guest experience, while easing the workload of hotel staff in their daily work. But it still needs to be well integrated into the overall guest experience to offer a smooth journey. Tip n°① ...

A virtual key is the smartphone version of the key or pass found in most hotels. Its mobile version facilitates the guest journey and optimises reception. Here are 8 advantages for the customer and the hotel to dematerialize the room keys on the smartphone of the guests...

Instant messaging applications play a crucial role in our lives. They are used on a daily basis to communicate with our loved ones, allowing us to keep in touch while physically separated. The COVID-19 crisis has led to an increase in the use of these applications (with 45% of the world's population using them).

A QR Code (Quick Response Code) is a universal representation of a sequence of characters (up to 7,089 characters compared to only 13 for a barcode). It is the graphical equivalent of a url that can, for example, open a web page but also trigger certain actions in an application.

More than ever, the time is ripe for digitalisation. The hotel industry is gradually equipping itself with technology (even the most reluctant hotels) to be able to reopen their establishments and offer customers a secure, touch-free experience. By dematerialising interactions and processes...

The constant concern of hoteliers and marketers about their online reputation is more than justified. Today, few establishments can afford not to be concerned. Consumers are being influenced by the experiences shared by other users, a trend that has become increasingly important in the last few years.