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16
Feb
2023
7
min

Success Story: Orso Hotels

Presentation of the Orso Group

Orso Hotels is a hotel group with 7 magnificent boutique hotels in the heart of Paris:

1. TheRochechouart Hotel, 9th district of Paris
2. TheHotel Doisy Etoile, 17th district of Paris‍
‍3. TheHotel Léopold, 14th arrondissement of Paris‍
‍4. TheHotel Orphée, 5th arrondissement of Paris‍
‍5. The Wallace Hotel & Bar, 15th arrondissement of Paris‍
‍6. L'Hôtel Ami, 15th arrondissement of Paris‍
‍7. L' Hotel Cabane Montparnasse, 14th district of Paris

All of these hotels have their own personality and identity and are a dream for lovers of architecture and decoration. 

The project

The Orso Group called upon LoungeUp with several objectives in mind:

  • Offer a consistent and identical guest experience at each of their sites
  • Personalize the pre-stay phase to better welcome customers
The tool is very powerful and covers the operational and marketing needs of our hotels. The teams are always ready to listen and help us with our problems. We're delighted with our partnership with LoungeUp.
- Gilles Le Bras, Regional Operations Manager, Orso Hôtels

✓ Harmonize the guest itinerary across different facilities

The guest path has been marked out with contact points to provide each guest with the information and services it needs, at the right time

  • The preparation of the stay with the different services that he did not order but that could interest him‍
  • The registration form dematerialized, to allow him to complete and sign it before its arrival‍
  • Customer interactions via WhatsApp to facilitate exchanges with the reception

✓ Retrieve information from customers to personalize reception

The key to a personalized welcome? Gathering the expectations, preferences and needs of guests. LoungeUp allows Orso Hotels to automatically collect this information from guests before their arrival. Guests are willing to provide their needs and expectations if it allows them to have a personalized stay adapted to their preferences, while accelerating their check-in.

✓ Increase sales of additional services.

The pre-stay phase is an ideal time to generate additional sales, and Orso Hotels has understood this by offering services automatically adapted to guest. And it works, with additional sales increasing every month. 

Some of the services that work best with clients include:

  • Early arrival
  • Late departure
  • Parking
  • Bottle of champagne
  • Anniversary home
  • Rose petals, etc.

The results

A great application that improves the guest approach and generates sales.
- Patrick Voyez, Manager, Hôtel Ami

➤ ROI x3 for the entire group
➤ Steadily increasing additional sales (+14% every month)

The upsell on the group is generalized on all the establishments, even the smallest hotels of the group generate additional sales in an automated way. 

Focus on the operations of one of the group's establishments using the solution: Hotel Rochechouart

➤ 106 rooms
➤ 19 employees
➤ 48% of technical tickets are resolved in less than a day
➤ 24 tasks are completed (ticked) per day


Discover Orso Hotels

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