Success Stories: Hotel Palacio Valderrábanos

Hotel Palacio Valderrábanos presentation

• 4-star hotel
• 80 rooms
• Location: Ávila
• Website: www.hotelpalaciovalderrabanos.com

Their technology stack:

• PMS: Ulyses Cloud (Tesipro)
• Channel Manager / Booking Engine: Siteminder

Their results with LoungeUp 📈 :

• ➤ 80% open rate for pre-stay e-mail campaigns
• ➤ 200% return on investment in just 2 months of use
• ➤ 7 minutes on average per portal session guest

Palacio Valderrábanos is a four-star, 80-room hotel housed in a 14th-century UNESCO World Heritage palace in the city of Ávila, west of Madrid.

This medieval-style hotel features several lounges, meeting rooms for up to 130 people and food and beverage outlets. It is located at the foot of the cathedral, the city's focal point.

The project

Their project toimprove the hotel's digitalization led them to turn to LoungeUp, to make the most of their customer database with the help of a CRM and optimize loyalty guest and the sale of additional services.

As for their Guest Appwhich is the most visited page on the guest portal.

Customers can also order a late check-out, cab, wake-up call, luggage service and more.

Thanks to the connection with Ulyses Cloud, Palacio Valderrábanos can retrieve reservation data in an automated way to condition and personalise campaigns sent to guests before, during and after their stay. 

The results

Thanks to the adoption of the LoungeUp solution, Hotel Palacio Valderrábanos has succeeded in digitizing its guest itinerary , making the most of their customer database and personalizing the campaigns sent to customers.

➤ Opening rate of pre-stay e-mail campaigns: 80%
➤ ROI of 200% in just 2 months of use
➤ 7min average per session on the portal guest