‍Summary: LoungeUp is officially renamed "D‑EDGE CRM" and merges with the D-EDGE company. The solution adopts D‑EDGE's visual identity in order to take full advantage of the international reputation of the D‑EDGE brand.

This rebranding follows D-EDGE's acquisition of LoungeUp in March 2024, and reflects our shared ambition to offer the most comprehensive and integrated CRM solution in the hotel market.

Why D-EDGE CRM?

A name that reflects our closer integration with the D‑EDGE ecosystem

The international presence and reputation of the D‑EDGE brand means that we can offer as many hoteliers as possible the benefits of this unique integration between our CRM and the full range of D-EDGE distribution solutions.

A name that reflects our mission

This new name includes the term "CRM", which perfectly reflects our mission: to help hospitality professionals worldwide manage and personalise their entire guest relationship, at every stage of the journey.

Our CRM platform is based on the main pillars of guest relations, integrating : 

• A powerful data management solution, or CDP (Customer Data Platform), to centralise, cleanse, de-duplicate and enrich the guest data of independent hotels and groups.
• Hyper-personalised interactions: pre-stay messages (e-mail / SMS / WhatsApp...), upsell, online check-in/out, Guest App, marketing campaigns, Loyalty Programme, etc. 
• Smooth management of internal communications and processes, freeing up your teams' time to focus on the guest experience.

All these features, combined in a single platform and boosted by artificial intelligence (AI), effectively support hoteliers' CRM strategies.

For our existing clients

Are you already a user of our solution? Apart from this update to our visual identity, there are no other changes in your day-to-day usage of the solution:

• Your contacts remain the same
• Your access and contracts remain unchanged
• Your solution continues to function smoothly and evolve

And above all, our commitment remains intact: to offer hoteliers the best technology to increase their revenues, improve guest satisfaction and strengthen guest loyalty.

"With the creation of D-EDGE CRM, we are providing a concrete response to the challenges facing the hotel industry. Technology is only worthwhile if it simplifies day-to-day operations, enhances the guest experience and boosts operational efficiency."
- Pierre-Charles Grob, CEO of D-EDGE

"This second stage in our merger with D-EDGE is an exceptional opportunity both for the development of our solution and for our customers. Our commitment to a high level of guest satisfaction remains unchanged, and will even be reinforced thanks to the synergies already in place. Our teams are working together to evolve our technology suite and contribute to the new standards of guest experience in the hotel industry."
- Mathieu Pollet, Co-founder of LoungeUp, Executive Director D-EDGE CRM