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22

May

2025

[Conference ▶️] Using data to anticipate customer preferences in the hotel industry

In the hotel industry, personalizing the guest experience has become a major challenge for attracting and retaining customers. Today, thanks to the evolution of technology, data plays a central role in this personalization. Hotels collect a vast amount of information on guest preferences,

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LoungeUp News

22

May

2025

[Conference ▶️] Using data to anticipate customer preferences in the hotel industry

In the hotel industry, personalizing the guest experience has become a major challenge for attracting and retaining customers. Today, thanks to the evolution of technology, data plays a central role in this personalization. Hotels collect a vast amount of information on guest preferences,

#webinar#events
Read

15

April

2025

Loyal guests: a key lever for boosting your profitability

Have you ever thought about how to capitalise on your existing guests? Guest loyalty is an essential strategy in the hotel industry. Here are the four major benefits your loyal guests bring to boost your margins and improve your performance.

#upsell

[Webinar ▶️] Hotelier's Insights: Technology to streamline operations and enhance the guest experience

How can CRM, AI and a task management tool transform the guest experience and streamline operations? Discover the best practices of a 4-star hotel manager to optimise the work of his teams, improve internal communication and personalise the guest experience.

#webinar#guest-experience#best-practices#technology#independent-hotel

25

February

2025

Loyalty programmes in the hospitality industry

Loyalty programmes are a must in the tourism industry, to reward regular guests and encourage those who haven't yet done so to return. They offer a range of benefits, from discounts to exclusive services.

#loyalty#chaine#independent-hotel#hospitality

01

January

2025

[Marketing Calendar 2025] - Official holidays and celebrations for the hotel industry

Here's a marketing calendar to help you plan your calendar, aligning your marketing actions with the most important international holidays and celebrations. You'll find traditional holidays, world days dedicated to important causes, or landmark events on the international scene.

#how-to#events

11

September

2024

✪ Success Story: Entourage sur-le-Lac

Entourage sur-le-Lac in Quebec City is much more than just a hotel, it's a resort designed to meet the needs of active travelers and dynamic professionals. Ideally located on the picturesque shores of Lac Beauport, this modern establishment offers a full range of activities andentertainment year-round.

#guest-case-studies#independent-hotel

✪ Success Story : ResidHotel 

ResidHotel is a group specializing in the management of hotel residences, with 22 residences located throughout France. With more than 30 years' experience, ResidHotel offers a practical and flexible alternative with residences adapted to business and leisure stays, combining independence and comfort.

#guest-case-studies#group#location-apartments

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✪ Success Story : Biografy

Biografy Group is a family-run hotel group with five 4-star hotels in the heart of Paris, which has equipped itself with LoungeUp to manage its guest relations and internal operations.

#guest-case-studies#group#hospitality

01

June

2023

The power of segmentation in hotel guest relations

Segmenting your database is crucial to improving your guests' stay and satisfaction, the performance of your marketing strategy, and ultimately your profitability. 

#data#personalisation #guestjourney

✪ Success Story: Hostellerie La Cheneaudière

L'Hostellerie uses LoungeUp to offer its customers a personalized stay, tailoring its automated e-mailing campaigns to each guest and maximizing its upselling by enabling them to purchase adapted services before their stay.

#guest-case-studies#hospitality#luxury#independent-hotel

✪ Success Stories: Hotel Palacio Valderrábanos

Their project to improve the digitalization of the hotel led them to turn to LoungeUp, to make the most of their customer database with the help of a CRM and optimize loyalty guest and the sale of additional services.

#guest-case-studies#independent-hotel

Success Story: Victoria Holding

With both tourists and regular business customers, the group decided to call on LoungeUp to harmonize the guest relationship across all three hotels.

#hospitality#group