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01

January

2025

[Marketing Calendar 2025] - Official holidays and celebrations for the hotel industry

Here's a marketing calendar to help you plan your calendar, aligning your marketing actions with the most important international holidays and celebrations. You'll find traditional holidays, world days dedicated to important causes, or landmark events on the international scene.

Read

[Marketing Calendar 2025] - Official holidays and celebrations for the hotel industry

Here's a marketing calendar to help you plan your calendar, aligning your marketing actions with the most important international holidays and celebrations. You'll find traditional holidays, world days dedicated to important causes, or landmark events on the international scene.

#how-to#events
Read

11

September

2024

Success Story: Entourage sur-le-Lac

Entourage sur-le-Lac in Quebec City is much more than just a hotel, it's a resort designed to meet the needs of active travelers and dynamic professionals. Ideally located on the picturesque shores of Lac Beauport, this modern establishment offers a full range of activities andentertainment year-round.

#guest-case-studies#independent-hotel

✪ Success Story : ResidHotel 

ResidHotel is a group specializing in the management of hotel residences, with 22 residences located throughout France. With more than 30 years' experience, ResidHotel offers a practical and flexible alternative with residences adapted to business and leisure stays, combining independence and comfort.

#guest-case-studies#group#location-apartments

Key figures on guest data management in the hotel industry

In the hotel industry, managing customer data is an essential strategic lever for gaining consumer trust and building customer loyalty. As concerns about data confidentiality intensify, it is essential for hoteliers to demonstrate transparency and security.

#data#cybersecurity#technology

28

June

2024

5 key points to improve the security of your hotel's guest data

Operational staff are prime targets for hacking into hotel systems and retrieving guests' personal data. Human error is unfortunately the main cause of cyberattacks (74%), with phishing remaining the leading type of attack. New AI tools and deepfakes have a lot to offer.

#cybersecurity#data#technology

Success Story: Evi Hob

Evi Hob is a new hotel brand that blends hospitality and third-place living. Their credo: the comfort of a hotel and the conviviality of a hostel. With LoungeUp, they showcase their wide range of events and activities.

#guest-case-studies#group

Key figures on the role of technology in the hotel guest experience

The rapid evolution of technology is influencing both guest and employee expectations. An overview studies from 2024 on the subject of the guest hotel experience.

#guest-experience#guestjourney#technology#personalisation #guest-oriented

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GUIDE: 10 tips to optimise upselling in your hotel

Upsell(ing) consists in offering customers options or services in addition to their reservation. The aim is to encourage customers to spend more to enhance their stay. The challenge is to offer services adapted to guest, at the most opportune moment to maximize hotel revenues. 

#upsell#best-practices#how-to

06

June

2023

The basics of upselling in the hotel industry

Upsell(ing) in the hotel industry is the addition of services (also known as "extras") to a stay, thereby increasing its value guest. Upgrading is an example of upselling in the hotel and airline industries. Upselling makes it possible to capitalize on every guest acquired.

#upsell#guest-experience

Success Story : Biografy

Biografy Group is a family-run hotel group with five 4-star hotels in the heart of Paris, which has equipped itself with LoungeUp to manage its guest relations and internal operations.

#guest-case-studies#group#hospitality

01

June

2023

The power of segmentation in hotel guest relations

Segmenting your database is crucial to improving your guests' stay and satisfaction, the performance of your marketing strategy, and ultimately your profitability. 

#data#personalisation #guestjourney

Success Story: Hostellerie La Cheneaudière

L'Hostellerie uses LoungeUp to offer its customers a personalized stay, tailoring its automated e-mailing campaigns to each guest and maximizing its upselling by enabling them to purchase adapted services before their stay.

#guest-case-studies#hospitality#luxury#independent-hotel

Success Stories: Hotel Palacio Valderrábanos

Their project to improve the digitalization of the hotel led them to turn to LoungeUp, to make the most of their customer database with the help of a CRM and optimize loyalty guest and the sale of additional services.

#guest-case-studies#independent-hotel