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All blog posts

05

May

2025

[Conference ▶️] Data to anticipate guest preferences in the hospitality industry

In the hotel industry, personalising the guest experience has become a major challenge for attracting and retaining guests. Today, thanks to the evolution of technology, data plays a central role in this personalisation. Hotels collect a vast amount of information on guest preferences,

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LoungeUp News

05

May

2025

[Conference ▶️] Data to anticipate guest preferences in the hospitality industry

In the hotel industry, personalising the guest experience has become a major challenge for attracting and retaining guests. Today, thanks to the evolution of technology, data plays a central role in this personalisation. Hotels collect a vast amount of information on guest preferences,

#webinar#events
Read

15

April

2025

Loyal guests: a key lever for boosting your profitability

Have you ever thought about how to capitalise on your existing guests? Guest loyalty is an essential strategy in the hotel industry. Here are the four major benefits your loyal guests bring to boost your margins and improve your performance.

#upsell

[Webinar ▶️] Hotelier's Insights: Technology to streamline operations and enhance the guest experience

How can CRM, AI and a task management tool transform the guest experience and streamline operations? Discover the best practices of a 4-star hotel manager to optimise the work of his teams, improve internal communication and personalise the guest experience.

#webinar#guest-experience#best-practices#technology#independent-hotel

25

February

2025

Loyalty programmes in the hospitality industry

Loyalty programmes are a must in the tourism industry, to reward regular guests and encourage those who haven't yet done so to return. They offer a range of benefits, from discounts to exclusive services.

#loyalty#chaine#independent-hotel#hospitality

01

January

2025

[Marketing Calendar 2025] - Official holidays and celebrations for the hotel industry

Here's a marketing calendar to help you plan your calendar, aligning your marketing actions with the most important international holidays and celebrations. You'll find traditional holidays, world days dedicated to important causes, or landmark events on the international scene.

#how-to#events

11

September

2024

✪ Success Story: Entourage sur-le-Lac

Entourage sur-le-Lac in Quebec City is much more than just a hotel, it's a resort designed to meet the needs of active travelers and dynamic professionals. Ideally located on the picturesque shores of Lac Beauport, this modern establishment offers a full range of activities andentertainment year-round.

#guest-case-studies#independent-hotel

✪ Success Story : ResidHotel 

ResidHotel is a group specializing in the management of hotel residences, with 22 residences located throughout France. With more than 30 years' experience, ResidHotel offers a practical and flexible alternative with residences adapted to business and leisure stays, combining independence and comfort.

#guest-case-studies#group#location-apartments

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Checklist for choosing your hotel software

5 key topics to discuss with your future technology providers, to choose the solution that's right for you

#how-to#technology

15

April

2024

10 ways to prepare for the upcoming season

The beginning of high season is almost here, the time when guests arrive in mass, from all over the world, expecting you to provide the most relaxing getaway. Now is the perfect time to review key areas to ensure that you deliver the best possible experience.

#how-to#product-presentation

21

March

2024

LoungeUp joins D-EDGE and strengthens its position as Europe's leading CRM for hotels

We are delighted to announce that LoungeUp is joining D-EDGE, one of the world leaders in hotel technology. This acquisition is the result of a shared vision to simplify the hotel industry by improving every step of the guest journey, and to provide hotel teams with cutting-edge, secure and integrated technologies.

#announcement#press-release

✪ Success Story: Bohemia Suites & Spa

Bohemia Suites & Spa is a 5* adults-only boutique hotel located in the south of the Canaries in one of the island's most famous beach resorts, Playa del Inglés.

#guest-case-studies#independent-hotel

19

February

2024

✪ Success Story: Les Méditerranées Camping Villages & Spa

Les Méditerranées Campings Villages & Spa is a group of three 5-star campsites located in Marseillan-Plage, equipped with LoungeUp to facilitate the guest experience and manage internal operations.

#guest-case-studies#HPA#group

05

February

2024

How to integrate data into your hotel marketing strategy

In the hotel industry, data and digital marketing are essential for implementing an effective strategy. By combining them, hotels can deepen their understanding of guests and prospects, and establish more effective communication.

#data#marketing