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All blog posts

05

May

2025

[Conference ▶️] Data to anticipate guest preferences in the hospitality industry

In the hotel industry, personalising the guest experience has become a major challenge for attracting and retaining guests. Today, thanks to the evolution of technology, data plays a central role in this personalisation. Hotels collect a vast amount of information on guest preferences,

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LoungeUp News

05

May

2025

[Conference ▶️] Data to anticipate guest preferences in the hospitality industry

In the hotel industry, personalising the guest experience has become a major challenge for attracting and retaining guests. Today, thanks to the evolution of technology, data plays a central role in this personalisation. Hotels collect a vast amount of information on guest preferences,

#webinar#events
Read

15

April

2025

Loyal guests: a key lever for boosting your profitability

Have you ever thought about how to capitalise on your existing guests? Guest loyalty is an essential strategy in the hotel industry. Here are the four major benefits your loyal guests bring to boost your margins and improve your performance.

#upsell

[Webinar ▶️] Hotelier's Insights: Technology to streamline operations and enhance the guest experience

How can CRM, AI and a task management tool transform the guest experience and streamline operations? Discover the best practices of a 4-star hotel manager to optimise the work of his teams, improve internal communication and personalise the guest experience.

#webinar#guest-experience#best-practices#technology#independent-hotel

25

February

2025

Loyalty programmes in the hospitality industry

Loyalty programmes are a must in the tourism industry, to reward regular guests and encourage those who haven't yet done so to return. They offer a range of benefits, from discounts to exclusive services.

#loyalty#chaine#independent-hotel#hospitality

01

January

2025

[Marketing Calendar 2025] - Official holidays and celebrations for the hotel industry

Here's a marketing calendar to help you plan your calendar, aligning your marketing actions with the most important international holidays and celebrations. You'll find traditional holidays, world days dedicated to important causes, or landmark events on the international scene.

#how-to#events

11

September

2024

✪ Success Story: Entourage sur-le-Lac

Entourage sur-le-Lac in Quebec City is much more than just a hotel, it's a resort designed to meet the needs of active travelers and dynamic professionals. Ideally located on the picturesque shores of Lac Beauport, this modern establishment offers a full range of activities andentertainment year-round.

#guest-case-studies#independent-hotel

✪ Success Story : ResidHotel 

ResidHotel is a group specializing in the management of hotel residences, with 22 residences located throughout France. With more than 30 years' experience, ResidHotel offers a practical and flexible alternative with residences adapted to business and leisure stays, combining independence and comfort.

#guest-case-studies#group#location-apartments

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04

February

2020

loungeup

Hotel CRM, the customer relationship management tool par excellence

CRM software does exactly what it says: it manages customer relationships. It is sometimes considered (wrongly) as a simple emailing solution or as a solution to manage sales proposals.

#data

21

January

2020

loungeup

Touchpoints not to miss during a guest’s stay

BEFORE ARRIVAL The hotel experience begins long before the guest arrives in the room. However, for many hotels it starts with a lambda booking confirmation sent by the PMS, a purely administrative email. This first contact is sometimes the only communication the guest will receive...

#best-practices#data#technology

26

November

2019

LoungeUp

Mapping the Hotel Guest Journey

The traveller's journey is made up of many touch points, each of which represents an opportunity for the hotelier to create a unique relationship with its guest. Here, at each stage of the journey and among the vast offer of travel tech: the tools used by the hotel guest during his journey the most important ones...

#how-to#technology#hospitality

18

November

2019

loungeup

Event: Conference - The Digital Golden Key [Madrid]

Innovative solutions to increase hotel revenues. 28 November, Madrid FREE EVENT FOR HOTELS In this half-day event, we will show you how to increase your hotel's revenue and improve the integral management of the establishment and its guests. THE DIGITAL GOLDEN KEY ...

#events

07

November

2019

LoungeUp

How adding tablets to hotel rooms can markedly improve guest experience

A mobile app is an excellent way to guide your guests during their stay and even before they arrive. Equipping your rooms with tablets with the app installed ensures maximum visibility and usage. WHAT'S A GUEST APP FOR? YOUR CUSTOMERS ORDER YOUR SERVICES MORE EASILY You give them...

#app#guest-case-studies#best-practices

04

September

2019

loungeup

Event: Food Hotel Tech #Méditerranée [Nice]

"The 1st Digital & Tech 100% Hotel & Restaurant Exhibition in Nice" 05 - 06 November 2019, Nice 1st international exhibition of digital & technological innovations 100% Hotel & Restaurant. After three editions in Paris (2017, 2018 and March 2019), Food Hotel Tech is focusing on the Mediterranean basin by launching its first edition...

#events