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The increasing customer expectation for personalisation pervades the hospitality industry. Customers expect marketers to tailor services to their wants and needs, and seek individualisation at every touchpoint. This increasing expectation and the change in consumer behaviour means hotels are often falling behind.

WHY YOU SHOULD SEND SMS TO YOUR CUSTOMERS by Mathieu Pollet INTRODUCTION SMS is the most personal and by far the most instantaneous communication channel. It would therefore make sense for providers of personalised services such as hotels to use this type of communication to ensure that their customers spend time with them...

"The engine that makes your hotel grow" 28 - 29 May 2019, Barcelona TecnoHotel Forum is a professional event bringing together hoteliers and technology providers, with the aim of sharing knowledge, experiences, strategies and solutions to optimise the management, marketing and profitability of establishments.

Stéphanie Batten, Managing Director of the SISTERHOTELS group, describes the impact of implementing LoungeUp on the guest experience. Also on additional sales generation and customer loyalty.

In a previous article, we highlighted how complex the hotel IT ecosystem is, with a wide range of software with different functionalities and purposes. It took two articles to cover all the different types of players. This myriad of software involved in running a hotel implies that there is a need for ...

- 5 minutes to read - 3 benefits for your hotel to go digital The hotel card or 'individual police card' is a document attesting to the identity of a person who has stayed in tourist accommodation (hotel, residence, guest house, campsite, etc.) or in furnished accommodation rented to holidaymakers.