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01
January
2025
[Marketing Calendar 2025] - Official holidays and celebrations for the hotel industry
Here's a marketing calendar to help you plan your calendar, aligning your marketing actions with the most important international holidays and celebrations. You'll find traditional holidays, world days dedicated to important causes, or landmark events on the international scene.
11
September
2024
Success Story: Entourage sur-le-Lac
Entourage sur-le-Lac in Quebec City is much more than just a hotel, it's a resort designed to meet the needs of active travelers and dynamic professionals. Ideally located on the picturesque shores of Lac Beauport, this modern establishment offers a full range of activities andentertainment year-round.
#guest-case-studies#independent-hotel29
July
2024
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✪ Success Story : ResidHotel
ResidHotel is a group specializing in the management of hotel residences, with 22 residences located throughout France. With more than 30 years' experience, ResidHotel offers a practical and flexible alternative with residences adapted to business and leisure stays, combining independence and comfort.
#guest-case-studies#group#location-apartments16
July
2024
Key figures on guest data management in the hotel industry
In the hotel industry, managing customer data is an essential strategic lever for gaining consumer trust and building customer loyalty. As concerns about data confidentiality intensify, it is essential for hoteliers to demonstrate transparency and security.
#data#cybersecurity#technology28
June
2024
5 key points to improve the security of your hotel's guest data
Operational staff are prime targets for hacking into hotel systems and retrieving guests' personal data. Human error is unfortunately the main cause of cyberattacks (74%), with phishing remaining the leading type of attack. New AI tools and deepfakes have a lot to offer.
#cybersecurity#data#technology24
June
2024
Success Story: Evi Hob
Evi Hob is a new hotel brand that blends hospitality and third-place living. Their credo: the comfort of a hotel and the conviviality of a hostel. With LoungeUp, they showcase their wide range of events and activities.
#guest-case-studies#group27
May
2024
Key figures on the role of technology in the hotel guest experience
The rapid evolution of technology is influencing both guest and employee expectations. An overview studies from 2024 on the subject of the guest hotel experience.
#guest-experience#guestjourney#technology#personalisation #guest-orientedNewsletter
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01
April
2020
Online Reputation: It is not what you have been told
The constant concern of hoteliers and marketers about their online reputation is more than justified. Today, few establishments can afford not to be concerned. Consumers are being influenced by the experiences shared by other users, a trend that has become increasingly important in the last few years.
#guest-oriented25
February
2020
Event: Food Hotel Tech 2021 [Paris]
"Le Salon Digital & Tech 100% Hôtellerie-Restauration" 02 - 03 March 2021, Paris Le Salon Tech & Digital 100% Hôtellerie-Restauration 🛎️🍽️ #Saison4 Food Hotel Tech is a privileged meeting and exchange place for professionals in the hotel and restaurant industry to help them decode the challenges of the future...
#events14
February
2020
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[Webinar ▶️] The role of guest in the hospitality industry in 2020
Discover our practical tips for your hotel-restaurant. Acquiring new customers is on average 5 times more expensive than retaining your existing customers. Increase your revenues and your customers' satisfaction thanks to a mastery of customer relations. Romain and Mathieu share their tips and advice with you.
#webinar04
February
2020
Hotel CRM, the customer relationship management tool par excellence
CRM software does exactly what it says: it manages customer relationships. It is sometimes considered (wrongly) as a simple emailing solution or as a solution to manage sales proposals.
#data21
January
2020
Touchpoints not to miss during a guest’s stay
BEFORE ARRIVAL The hotel experience begins long before the guest arrives in the room. However, for many hotels it starts with a lambda booking confirmation sent by the PMS, a purely administrative email. This first contact is sometimes the only communication the guest will receive...
#best-practices#data#technology26
November
2019
Mapping the Hotel Guest Journey
The traveller's journey is made up of many touch points, each of which represents an opportunity for the hotelier to create a unique relationship with its guest. Here, at each stage of the journey and among the vast offer of travel tech: the tools used by the hotel guest during his journey the most important ones...
#how-to#technology#hospitality