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The LoungeUp blog

[Marketing Calendar 2025] - Official holidays and celebrations for the hotel industry

Here's a marketing calendar to help you plan your calendar, aligning your marketing actions with the most important international holidays and celebrations. You'll find traditional holidays, world days dedicated to important causes, or landmark events on the international scene.

Read

[Marketing Calendar 2025] - Official holidays and celebrations for the hotel industry

Here's a marketing calendar to help you plan your calendar, aligning your marketing actions with the most important international holidays and celebrations. You'll find traditional holidays, world days dedicated to important causes, or landmark events on the international scene.

Read

Checklist for choosing your hotel software

5 key topics to discuss with your future technology providers, to choose the solution that's right for you

15

Apr

2024

10 ways to prepare for the upcoming season

The beginning of high season is almost here, the time when guests arrive in mass, from all over the world, expecting you to provide the most relaxing getaway. Now is the perfect time to review key areas to ensure that you deliver the best possible experience.

Cybersecurity basics

Data leaks from hotel chains, OTAs or reservation platforms are commonplace in the field of cybersecurity, and are shaking up the entire hotel and tourism sector. All hotels are affected by this threat and can be subject to attack, even small independent hotels. The reason for this is that

GUIDE: 10 tips to optimise upselling in your hotel

Upsell(ing) consists in offering customers options or services in addition to their reservation. The aim is to encourage customers to spend more to enhance their stay. The challenge is to offer services adapted to guest, at the most opportune moment to maximize hotel revenues. 

The best practices for hoteliers to digitalise the guest journey

Some hoteliers have realised that digitalisation allows them to better respond to the expectations of guests, to be more efficient, to generate additional sales and to collect data to increase loyalty. Here is an overview of the best practices used by Spanish hoteliers in digitalising the guest journey.

10

May

2022

Why investing in a strong guest relationship throughout the stay is essential for a hotel

Initiating and maintaining contact with a guest has a lot of advantages. Here are 6 ways hotels will benefit when they invest in their guest relationship by listening to them, being ready to help and providing information when they need it.

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LoungeUp

What to Do with Your Guest’s Email Addresses?

- 5 minute read - No one can deny the importance of engaging with your hotel guests, and emailing is an indispensable tool to achieve this closer relationship. If you’ve read our last blog post you’ll already know the best ways to secure these important addresses. However, now that you have them...

LoungeUp

5 ways to get your guests’ email addresses

- 5 minute read - There’s no doubt about it: getting your guest’s email addresses is important. They make up an essential element of your guest files, enabling you to contact them after departure to suggest they return again soon...