The LoungeUp blog

The beginning of high season is almost here, the time when guests arrive in mass, from all over the world, expecting you to provide the most relaxing getaway. Now is the perfect time to review key areas to ensure that you deliver the best possible experience.

Here's a marketing calendar to help you plan your schedule, aligning your marketing activities with the most important international holidays and celebrations. You'll find traditional festivals, world days dedicated to important causes, or landmark events of global significance. Use

Data leaks from hotel chains, OTAs or reservation platforms are commonplace in the field of cybersecurity, and are shaking up the entire hotel and tourism sector. All hotels are affected by this threat and can be subject to attack, even small independent hotels. The reason for this is that

Upsell(ing) consists in offering customers options or services in addition to their reservation. The aim is to encourage customers to spend more to enhance their stay. The challenge is to offer services adapted to guest, at the most opportune moment to maximize hotel revenues. 

Some hoteliers have realised that digitalisation allows them to better respond to the expectations of guests, to be more efficient, to generate additional sales and to collect data to increase loyalty. Here is an overview of the best practices used by Spanish hoteliers in digitalising the guest journey.

Initiating and maintaining contact with a guest has a lot of advantages. Here are 6 ways hotels will benefit when they invest in their guest relationship by listening to them, being ready to help and providing information when they need it.