Solutions
Guides and studies
Discover our analysis and white papers on technology and the guest relationship.
16
July
2024
Key figures on guest data management in the hotel industry
In the hotel industry, managing customer data is an essential strategic lever for gaining consumer trust and building customer loyalty. As concerns about data confidentiality intensify, it is essential for hoteliers to demonstrate transparency and security.
16
Jul
2024
Key figures on guest data management in the hotel industry
In the hotel industry, managing customer data is an essential strategic lever for gaining consumer trust and building customer loyalty. As concerns about data confidentiality intensify, it is essential for hoteliers to demonstrate transparency and security.
27
May
2024
Key figures on the role of technology in the hotel guest experience
The rapid evolution of technology is influencing both guest and employee expectations. An overview studies from 2024 on the subject of the guest hotel experience.
22
April
2024
Checklist for choosing your hotel software
5 key topics to discuss with your future technology providers, to choose the solution that's right for you
01
January
2024
[Marketing Calendar 2024-2025] - Official festivities and celebrations for the hotel industry
Here's a marketing calendar to help you plan your schedule, aligning your marketing activities with the most important international holidays and celebrations. You'll find traditional festivals, world days dedicated to important causes, or landmark events of global significance. Use
20
June
2023
Cybersecurity basics
Data leaks from hotel chains, OTAs or reservation platforms are commonplace in the field of cybersecurity, and are shaking up the entire hotel and tourism sector. All hotels are affected by this threat and can be subject to attack, even small independent hotels. The reason for this is that
07
June
2023
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GUIDE: 10 tips to optimise upselling in your hotel
Upsell(ing) consists in offering customers options or services in addition to their reservation. The aim is to encourage customers to spend more to enhance their stay. The challenge is to offer services adapted to guest, at the most opportune moment to maximize hotel revenues.
18
January
2023
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The employee experience in the hotel industry [3/3]
Part 3. Retention and Employer Brand / How to organise yourself in the face of current human resources constraints in the hotel industry? How to recruit and retain employees?
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26
November
2019
Mapping the Hotel Guest Journey
The traveller's journey is made up of many touch points, each of which represents an opportunity for the hotelier to create a unique relationship with its guest. Here, at each stage of the journey and among the vast offer of travel tech: the tools used by the hotel guest during his journey the most important ones...
30
November
2017
Top 3 smart in-room technology to impress your guests
- 5 minute read - Despite living in an increasingly millennial world, technology for the sake of technology can often be frustrating and futile. However, with guests open to discovering new technologies in hotels to help simplify and get the most out of their stay, it is...
11
October
2017
What software do I choose for my hotel? 2/2
- 6 minutes to read - [READ THE FIRST PART HERE] Today, the day-to-day management of a hotel can only be done with the help of IT solutions. However, there is so much software on the market that it is difficult to differentiate the functions of each of them. Moreover, all these software packages are evolving...
29
September
2017
What software do I choose for my hotel? 1/2
- 6 minute read - Nowadays the day-to-day management of a hotel cannot be done without the help of IT solutions. However, there are so many softwares available on the market that it is becoming increasingly difficult to differentiate between each one and their different functions. What’s more, these software are all constantly evolving and offering functions that...
06
December
2016
What to Do with Your Guest’s Email Addresses?
- 5 minute read - No one can deny the importance of engaging with your hotel guests, and emailing is an indispensable tool to achieve this closer relationship. If you’ve read our last blog post you’ll already know the best ways to secure these important addresses. However, now that you have them...
27
June
2016
5 ways to get your guests’ email addresses
- 5 minute read - There’s no doubt about it: getting your guest’s email addresses is important. They make up an essential element of your guest files, enabling you to contact them after departure to suggest they return again soon...