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18
May
2022
7
min

Success Story: Hostellerie de Levernois

Presentation of Hostellerie de Levernois

  • 5-star hotel
  • 26 rooms and suites
  • Location: Levernois
  • Relais & Châteaux member
  • Website: www.levernois.com

Their technological equipment

Their results 📈:

  • ➤ 86% use on smartphone/tablet
  • ➤ 34k views of the digital Room Directory
  • ➤ Most viewed page: Le Restaurant

L'Hostellerie de Levernois is a simple, elegant five-star hotel, member of Relais & Châteaux, ideal for total immersion in Burgundy nature. The establishment features a beautiful 3-building maison bourgeoise with 26 rooms and suites, a 30-meter swimming pool and a Michelin-starred gourmet restaurant.

With its tranquility and proximity to Burgundy's major tourist attractions, L'Hostellerie offers a unique experience for families, couples, businesses and food lovers alike. 

The project

Hostellerie de Levernois has equipped itself with LoungeUp to improve the guest experience, streamline procedures and increase upsell. 

Their 5-star establishment requires a seamless, attentive guest experience. 

LoungeUp allows us to accompany our customers throughout their stay, even outside the establishment, as they take us with them in their pockets.
- Anne-Gaëlle CATINOT, Assistant Manager, Hostellerie de Levernois

Teams are equipped with the various tools integrated into the platform:

  • CRM to centralize customer information, improve customer knowledge, etc.
  • The messaging hub to manage all customer requests
  • Online check-in to streamline customer arrivals
  • The guest portal to facilitate customer orders in French and English for international customers
  • The newsletter tool for loyalty e-mailings

Their best practices

☞ Newsletters for the hotel reopening

The newsletter tool included in the platform enables them to produce emailings to build loyalty among customers who have already been to the establishment. 

A campaign was created to mark their reopening on March 15, and generated 13% click-throughs (out of 10,000 mailings). 

☞ Segmentation by reservation status

Using CRM, Hostellerie segments customers who have cancelled their reservation. The aim is then to contact them again to try and understand the reason for their cancellation: Did they find a better price elsewhere, for example?

A good practice for keeping in touch with customers, even those who haven't visited the establishment.

The results

➤ 6 minutes average time spent on the app (per session)
➤ 86% usage on smartphone/tablet
➤ 33,759 views of the digital Room Directory
➤ Most viewed page: The Restaurant

To find out more about all their services and activities and to make a reservation, go to their website:

Discover L'Hostellerie de Levernois

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