Presentation of Les Ormes

Les Ormes, Domaine & Resort, is a hotel and sports complex located in France, between Saint-Malo and Mont-Saint-Michel. With a natural setting of 200 hectares, Les Ormes offers a unique experience for families, couples and companies looking to relax or practice sports and leisure. The complex is a member of Les Castels exceptional campsites. 

The project

✔︎ Interact with customers throughout the journey

Les Ormes called on LoungeUp to create their mobile application for their guests and manage all guest communications before, during and after the stay.

Whether it's horse riding lessons, 18-hole golf, water sports‍, archery, adventure courses, paintball or the bars and restaurants on the estate, guests can book an available slot directly on their phone, without having to contact or visit the reception desk.

Thanks to the integration with Welogin, revenue collection is made as easy as possible for the teams.

The LoungeUp team, with its tools and support, is rapidlychanging our approach to the business, accompanying our customers before, during and after their stay.
- Emmanuel Barré, Project Manager, Les Ormes

✔︎ Personalize and facilitate the experience guest

Les Ormes uses  CRM to better understand their guests' needs, improve hospitality and provide personalised services prior to arrival. By retrieving the necessary information in advance, LoungeUp has helped reduce check-in and check-out times, allowing guests to quickly access their accommodation and enjoy the estate from the moment they arrive.

The results

➤ 78% open rate for e-mail campaigns throughout the guest journey, including 81% before the stay
➤ 80,000 app users over the 2022 season
➤ More than 1 million page views on the app
➤ More than 7 minutes on average per session on the app
➤ 16,000 app downloads on iOS, 13,000 on Android

The proposed tools are easy to use and save time by digitising administrative tasks (cardex, deposits, etc.) so that they can be anticipated and our teams can do what they do best: warmly welcome guests.
- Emmanuel Barré, Project Manager, Les Ormes

By adopting the LoungeUp solution, Les Ormes has been able to improve the guest experience, reduce check-in/check-out time, better understand guest needs and provide tailored services. This collaboration has strengthened the guest relationship, saved staff time and provided an unforgettable experience for all Les Ormes guests.

To find out more about all their services and activities and to make a reservation, go to their website: