
D-EDGE CRM + Customer Alliance
Optimise measuring satisfaction throughout the guest journey.
Why use D-EDGE CRM + Customer Alliance?
Integrate the collection of reviews and feedback into the guest journey
D-EDGE CRM lets you talk to your customers at key moments during their stay. Capitalize on these contact points to measure guest satisfaction and identify areas for improvement.
Harmonise guest communication
A harmonised and personalised guest journey is the key to a controlled and successful guest experience. Make feedback forms an integrated part of their experience for a consistent brand image.
Capitalise on guest satisfaction
D-EDGE CRM retrieves the reviews collected by Customer Alliance directly from customer files. Use this data to target your ambassadors or detractors, for targeted offers or messages.
The level of synergy between our two solutions benefits both the establishment and the end user (the guest), who enjoys a seamless experience and is supported at all times.
Moritz Klussman
Founder, Customer Alliance
The D-EDGE CRM and Customer Alliance teams work hand in hand. We believe this is vital to guarantee our joint customers integration speed and real-time updates.
Mathieu Pollet
Co-founder, D-EDGE CRM
Measure guest satisfaction effectively
Customer Alliance centralises all guest reviews left on review portals (TripAdvisor, Booking, etc.) and also collects guest feedback via personalised questionnaires.
Effectively track guest satisfaction at every stage of their visit (reception, room, service, spa, restaurant, etc.).

What are your strengths?
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Use your guest contact points to get their feedback
D-EDGE CRM allows you to manage your guest relations before, during and after your stay, via email, SMS, WhatsApp, chat and Facebook Messenger.
Capitalise on Touchpoints established with the guest to gather their opinions and feedback, while maintaining harmonious, personalised communication.
Manage your guest interactions from a single platform
D-EDGE CRM centralizes Messaging Hub all your customer interactions. No matter which communication channel you use(e-mail, WhatsApp, SMS, Facebook Messenger, Chat...), you can easily respond to your customers' requests and questions.
- Harmonised communication with all your guests
- Your teams are more available, and your guests more satisfied with the support they receive before, during and after their stay
- You drastically reduce errors

A single screen for all your guests' queries
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Who are your best customers?
Recognise your ambassadors
D-EDGECRM centralizes customer data in comprehensive files, for a 360° view of each of your customers (profile, stays, reviews, message history, services, internal team ratings, etc.).
Use Customer Alliance reviews to target your satisfied guests with specific messages, campaigns or personalised offers.
- Identify your most satisfied guests
- Make sure you give them the best experience
- Thank them, promote them, reward them
Don't just measure guest satisfaction, act on it
Customer Alliance enables you to pinpoint your areas for improvement, and D-EDGE CRM helps you correct them.
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Take the experience up a notch guest
F.A.Q.
Frequently asked questions
How do I set up the D-EDGE CRM x Customer Alliance connection?
D-EDGE CRM needs the establishment's Customer Alliance ID to integrate each guest s personalized link into the surveys sent out. This means that guests don't have to identify themselves in order to answer the questionnaires. If you already benefit from both solutions contact Customer Alliance here.
How much does the D-EDGE CRM x Customer Alliance connection cost?
D-EDGE CRM and Customer Alliance do not charge extra to connect the two solutions. Please make sure you are a guest both solutions before connecting.
I already use D-EDGE CRM, how can I benefit from Customer Alliance?
Fill in this form to indicate your interest, A Customer Alliance consultant will be in contact to inform you of the procedure to follow.
I already use Customer Alliance, how can I benefit from D-EDGE CRM?
Click on "Request a demo" and a LoungeUp consultant will contact you to present the solution.
I'm already a guest D-EDGE CRM and Customer Alliance. Who should I contact?
Contact Customer Alliance who will set up the connection with D-EDGE CRM.
D-EDGE CRM integrates with
your tools
Contact us, and one of our consultants will be delighted to show you how D-EDGE CRM can be adapted to your business and your needs. The strength of our solution lies in its customisability: it adapts to your business and the experience you want to offer your guests.
This doesn't commit you to anything!