Introducing Evi Hob

Evi Hob is a new hotel-restaurant brand that blends hospitality and third-place living. Their credo: the comfort of a hotel and the friendliness of an inn.

• Locations: Hob Montespan Talleyrand in Allier (39 rooms), Hob Fort du pré in Haute-Loire (29 rooms), Hob Orelle in Savoie (17 rooms) and Hob Cheval Blanc in Seine-et-Marne (30 rooms), Hob Bonneval-sur-Arc in Savoie
• Numerous on-site facilities and services: Restaurant, bar, co-working space, tea room, garden, terrace, patio, cinema room, outdoor swimming pool.

Their results with LoungeUp 📈 :

• 82% average open rate of campaigns (before, during and after your stay)
• More than 7 minutes spent on average per session on the guest app
• 1700 users on the app, 2300 page views (2023 Season)

Their Hobs are places in rural areas that offer everything you need to eat, have fun and"co-work"  via events, and that advocate local products and immersion in a country village. It's a genuine place of life, exchange and interaction open to travelers and locals.

Their unique concept lets you take time to live, rediscover a taste for the simple things in life, meet the locals and experience local immersion. Their promise: to be inclusive, respectful of the environment, active in the local economy and responsible.

We were looking for a solution to automatically distribute all important information to guests, and above all, to be able to tailor communications to the time and the guest's profile. As a result, our teams are available for them at all times. Our values and the friendliness of our brand also needed to be conveyed digitally.
- Sophie Peyres, Co-founder and Partner / Marketing and Communications, Evi Hob

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Evi Hob's best practices

Their technological equipment:

• PMS : Thaïs PMS, Medialog
• CRM / Guest App: LoungeUp
• A tour of surrounding places of interest : CoqTrotteur‍
• Automated Marketing: Brevo
• Channel Manager / Booking Engine : RoomCloud, D-EDGE Hospitality Solutions‍
• E-reputation: Qualitelis (Septeo)
• Chatbot: HiJiffy‍
• Payment : MONEXT

The project with LoungeUp

Their primary aim in equipping themselves with LoungeUp was to facilitate client communication both on the guest side and on the Hobs reception and group side. 

Indeed, the guest itinerary is managed by both the Group which wishes to harmonise the experience across all its Hubs, and also by the Hob Hosts who contact guests directly on site.

🌳 Immerse customers in the world of Evi Hob

As the Evi Hob concept is new, the group wants to immerse its guests in their world well before arrival. It is therefore important to adapt all pre-stay communication to ensure that guests fully embrace the concept and already imagine themselves making the most of their stay.

Adapt the type of communication

To convey the conviviality of the group, the tone in all messages and paragraphs is warm and welcoming. The brand adopts a special vocabulary with the use of "Hob" to refer to its establishments,"Hobeurs" to define guests, and "Hobergeurs" who run the Hobs and use puns like "hobtimal", "inhobliable" for a "hobtits oignons" stay thanks to a "hobtits soins" team.

The Hob concept: the comfort of a hotel and the conviviality of an inn. More than just a hotel, the Hob is a genuine place to enjoy life on a personal level. At the Hob, you can relax, chat, drink, dance, co-work, sleep, enjoy and have a good time. Open to all, long or short term travelers, locals or those from further afield, families and couples will have the pleasure of meeting up.
Evi Hob

Translate the brand universe into e-mails

The design, messages and services offered immerse the guest in the world of Evi Hob, allowing a better understanding to be able to become a part of it. The emphasis is on hospitality, togetherness and proximity. The tone is set even before you arrive!

Present brand values in the guest portal 

The idea is to make customers adhere to the brand by communicating on several points:

• The origins of Evi Hob, presentation of the brand's creators, brand manifesto
• List of values: environmental protection, local economy, inclusivity
• The different Hobs for your next stay
• Job offers to join Evi Hob

💬 Harmonize the guest journey within Hobs

Exchange easily with guests

Using a single message center to manage different communication channels and centralise guest queries is the best way to standardise the level of service, and even to take it up a notch. During the stay, the guest experience is elevated, with attentive teams who respond efficiently and increase guest satisfaction.

For Hob Hosts, the on-site hosts who manage the stay, the tool enables them to respond easily to guest queries and remain available before, during and after the stay. 

Improving the various moments of the stay

 The guest itinerary has been defined in order to :

• Pay the balance if there is still a deposit to pay
• Keep the guest up to date with information on its Hub, its stay, the services on offer
• Detailed procedures : booking confirmation, preparation of stay, arrival reminder
• Offer online registration to speed up arrival

🪪 Increase guest knowledge

CRM segmentation by guest type

Evi Hob has set up several guest categories with filtering to provide up-to-date, relevant guest lists:

• Couples
• Families
• Loyal Guests
• Last-minute guests (72h)
• Ultra-last-minute guests (48h)
• Early booking (7 days)
• Pet-friendly
• Regional customers (e.g. all Auvergne-Rhône-Alpes guests)

📆 Highlight events during the stay

One of Evi Hob's greatest added values are the events organised on site, which energise the stay and reinforce Hobs' friendly image of exchange. The app helps to promote these events to guests, with a programme accessible on their phones which they can carry with them at all times.

Customers can also sign up directly for all the activities that interest them:

• 🎨 Exhibition / gallery
• 🍽️ Nighttime Dinner, Tailor-made lunch
• 💆 Massages
• 🍷 Initiation to oenology, naturopathy, canoeing
• 🧑‍🍳 Top Chef workshop
• 🍰 Snack
• 🍺 Brewery tour
• 🗝️ Escape Game
• 🚲 Bicycle ride
• 🍄 Mushroom scavenging
• 🎉 Festivals and celebrations (Pink October, Beaujolais Nouveau...)

The results

❧ 82% open rate for e-mail campaigns
❧ More than 7 minutes spent on average per session on the guest app
❧ 1700 users on the app, 2300 page views

To find out more about the benefits and opportunities of connecting LoungeUp and Brevo, visit this page: LoungeUp x Brevo

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