Know everything about your guests

The ultimate tool to manage and make use of your guest data

Guest Profile is a custom-made CRM for the hotel industry, complete with a powerful search engine to accurately segment your guests and a newsletter tool to effectively build guest loyalty. The CRM adapts to the specific needs of your establishment (personalised guest file, highly segmented lists of guests, grouped view of database etc.) 

FEATURES

Centralised guest data

All your guest data is consolidated in a single database, from your PMS, Channel Manager, reputation tracking tool, restaurant, spa, public data on social media…  Consolidate guest interactions via chat, SMS, Whatsapp and email. Manage your data for the whole hotel group or for individual hotels.

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A refined and enriched database

The platform automatically processes all data collected. It deletes duplicates, groups multiple stays in the same guest file, qualifies and structures the data: telephone number, date, gender, nationality, language... and verifies email addresses, phone numbers, etc.

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More than just an advanced Cardex

Take advantage of a 360° view of each guest and exceptional search capabilities within your entire database.
Data processing allows you to identify VIP guests and carry out ultra-targeted marketing actions for a maximum conversion rate.
We ensure data traceability and (GDPR) security for you. 

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Newsletters

Send out highly personalised newsletters that are specifically tailored to each guest. Reward your regular guests and build loyalty among those who are not yet regulars.

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Unlimited number of fields

Add as much guest information as you like. The guest files can be adapted to suit you and highlight the data that is important to you in order to personalise the guest relationship and adapt your recommendations for guests.

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LoungeUp Analytics

Analytics allows you to view key data about your guests and their stays. You can filter your data by specific time periods and guest segments of interest. Analyse your guests in depth and optimise your marketing strategies.

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Precise segmentation

Guest Profile allows you to manage guest lists with any number of criteria. Enhance your segmentation so you can send highly relevant and effective offers to guests. 

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CDP for groups

Guest Profile offers hotel groups and chains the benefit of a multi-site database for pooling guest information and increasing guest loyalty by encouraging guests to return to other hotels from the same hotel group. 

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LoungeUp

Definitely the best CRM solution on the market for the hospitality industry.

Johan Dubourdieu

Director, Le Celtique & Spa

visit the siteRead the client case study
⭑⭑⭑⭑⭑
5/5 on Google
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Certainly the best CRM on the market...their friendly service, without a doubt, sets them apart from the rest. An excellent tool for small hotels and chains. I highly recommend it.

Francisco Naranjo

Director, La Bella Sevilla & Oboe Sevilla

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⭑⭑⭑⭑⭑
5/5 on Google
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Very good CRM specialized in the hotel industry, ultrapersonalization and very good support.

Carlos Julià

Innovation Director, Único Hotels

visit the siteRead the client case study
⭑⭑⭑⭑⭑
5/5 on Google
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DEMONSTRATION

See LoungeUp for yourself

Contact us, a consultant will be happy to show you how LoungeUp can be adapted to your property and your needs.

Request a demo

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CRM

Benefits

Search engine

No other tool allows you to combine so many guest criteria in your searches: guest satisfaction, number of stays, duration, type, influence, etc. This allows for sophisticated guest segmentation, enabling you to send your guests highly personalised recommendations.

Guest retention

Give your regular guests the level of service they deserve. Your receptionists, concierge and guest relation managers will never miss another guest who has stayed with you before.

Taking notes

Easily add notes to guest files to ensure that important information is communicated to your entire team.

Centralised administration

Facilitate the management of your different hotels from the same group, whether from the head office or individually for each establishment. A dashboard with a view by establishment or a consolidated view.

Preparing guests' arrival

Collect relevant data on your guests before they have even arrived at your hotel. Your guest files are automatically pre-filled with their contact information, preferences, interests etc.

Influencer detection

Guest Profile retrieves guests' social media profiles to detect possible influencers with have a large follower-base. These profiles are sent to you automatically before their arrival so that you can give them an appropriate welcome.