All-in-one platform for guest relationship and hotel operations management
Improve guest satisfaction. Increase your revenue. Boost productivity.
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Approved by over 3000 properties
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💜 LoungeUp CRM is now officially D-EDGE CRM 💜
💜 LoungeUp CRM is now officially D-EDGE CRM 💜
💜 El CRM LoungeUp se convierte oficialmente en D-EDGE CRM 💜
💜 LoungeUp CRM is now officially D-EDGE CRM 💜
💜 Le CRM LoungeUp devient officiellement D-EDGE CRM 💜
Our solution
Accompany your guests throughout their journey
D-EDGE CRM collects, structures and enriches customer data to create a unique, tailor-made experience.
Communicate with your guests on their preferred channels. Send the right message at the right time, and deliver an exceptional level of service to every one of your guests.
Our solution
Manage all your procedures on a single platform
D-EDGE CRM helps guests make their requests easily and enables hoteliers to manage them efficiently. All administrative procedures are streamlined, and guest requests are handled more quickly, freeing up time for genuine interactions.
WHY D-EDGE CRM?
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Meet your guests
expectations.
Your customers want to be recognized and valued. D-EDGE CRM helps you personalise each guest's experience and meet their personal expectations.
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Free up
your time
to spend with your guests
Technology helps hoteliers take their service to the next level by making operations and procedures easier.
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Make the most of your
opportunities
to upsell
Increase your additional sales easily with D-EDGE CRM. Offer the services and recommendations your customers expect, when they need them.
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Get your guests to come back
and book directly
Maximise guest loyalty by fine-tuning your messages. Make ultra-personalised offers to encourage guests to return and to reward regulars.
Set up your own Loyalty Programme to encourage direct bookings.
FUNCTIONALITIES
Manage guest relations from A to Z
Find out the features hoteliers value most highly
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Messaging hub
Interact with and support your guests whenever they need, on the platform of their choice. Efficiently manage all of your interactions on a single screen.
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New
Customer Account
Offer your guests a place to find their information and reservations
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New
Online check-in
Simplify administrative procedures for your guests and your teams. Transform your check-in into a personal welcome.
New
Guest Profile
Centralise guest data in a single database. Benefit from D-EDGE CRM technology to enrich and segment your database.
New
Personalised upselling
Offer the services your guests want, when they want them, to maximise your additional sales without causing bother.
New
Hotel Operations Management - Dmbook
Never miss a guest request again, thanks to the digital logbook shared with all your teams. Passing on instructions will never be the same again.
New
Loyalty Card
As a key feature of your Loyalty Programme, offer your valued guests an exclusive card with enticing benefits that inspire lasting loyalty.
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New
Digital room directory
Your guests can book your services on their phone or tablet in just a few clicks: room service, spa treatments, restaurant reservations, late check-out, activities, events etc. They can chat with reception, read the news, check the weather, and much more!
New
Analytics
View key guest data, analyse your clientele, and optimise your marketing strategies and guest loyalty.
New
Mobile key
Digitalise room cards on your guests' mobile phones. Ultra-secure and less costly, mobile keys make your guests' stay and your reception work easier.
New
OUR QUALITIES
Take advantage of outstanding guest service
D-EDGE CRM is renowned for its support team, which places customers at the heart of everything it does.
A dedicated account manager is assigned to each property to help you make the most of the solution and train your teams. They provide personalised support by phone, e-mail and chat, and offer free online training every week to help you learn best practices.
Customer Success at
D-EDGE CRM is:
Assistance with the implementation and configuration of the solution
Support for your teams
Online training
Client support by phone, e-mail and chat
Online knowledge base
Regular reviews to discuss your figures and usage
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A great tool. I recommend it 100%.
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Chema Vigil
Subdirector, Bahiazul Villas & Club
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A 100% recommendable tool, very familiar with the hotel world and very complete. We have made a big difference in customer care, and every day we apply new things that improve the result. Muy atentos todo el equipo humano, en especial nuestra encargada de cuenta que es muy eficaz y con una actitud 10!
Enrique Colsa
Director, Hotel Torres de Somo
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The tool is very powerful and covers the operational and marketing needs of our hotels. The teams are always ready to listen and help us with our problems.
Gilles Le Bras
Regional Operations Manager, Orso Hotels
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Queremos destacar el nivel de servicio al cliente por parte del equipo de Lounge Up, es excelente. La implementación fue guiada por el equipo de LoungeUp respondiendo rápido y con dedicación a cada una de nuestras dudas.
Vicky Pérez
Head of Marketing and Business Development, Noa Boutique hotel
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Direct communication with the client, with a single click, developed by a large human team that is always ready to serve the hotelier. The tools that LoungeUp has developed facilitate the problem that the hotel sector has, and that is that communications with customers are made from a single screen and in a single click, combining many communication media in one.
Eduardo Ortega
Receptionist, GHM Hoteles
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The LoungeUp teams have been working with us for many years, and have always been a source of innovative proposals tailored to our challenges as hoteliers. We greatly appreciate the human qualities of the various parties involved, and their proactive approach to cross-functional issues.
Louise Marsais-Lacoste
Marketing & Social Media Manager, Baumanière Les Baux-de-Provence
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Estamos felices con el soporte del equipo, su eficaz respuesta, y la disposición para la solución de dudas. llevamos varios años ya trabajando con LoungeUp y nos ha a aportado mucho valor para nuestra comunicación con nuestros clientes.
Ana Gil Herrera
Brand Specialist, YouStylish
We are completely satisfied with the LoungeUp solution. A highly responsive, professional, attentive and proactive team. Every year, our app evolves and is enriched with services and functionalities to offer our customers the best possible experience. I recommend LoungeUp.
Romain Fonteneau
Digital Project Manager, mmv
We've been using the LoungeUp app for years now and I have to say that it has greatly enhanced the guest experience by making it easier to interact with hotel staff.
Ibtissam Chentouf
Marketing and Communications Specialist
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A great deal of time and efficiency is saved at reception, the tool is extremely useful, and our employees' daily work is really improved.
Romain Binet
General Manager, Biografy Group
The LoungeUp team, with its tools and support, is rapidly changing our approach to the business.
Emmanuel Barré
Marketing Director, Domaine des Ormes
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We work with LoungeUp on all our customer relations, from pre- and post-holiday communication to acting as a reference point for the customer during their stay in our accommodation. We work with a project manager who assists us throughout the entire process, which facilitates the implementation of all its functions.
Claudia Renaud
Directora de Marketing, Ventas & Ecommerce, Urban Sense
Definitely the best CRM solution on the market for the hospitality industry.
Johan Dubourdieu
Director, Le Celtique & Spa
Certainly the best CRM on the market. An excellent tool for small hotels and chains. I highly recommend it.
Francisco Naranjo
Director, La Bella Sevilla y Oboe Sevilla
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Our Qualities
The best in technology
GDPR compliance
The D-EDGE CRM platform respects the GDPR and allows you to apply your Privacy Policy easily.
High availability hosting in France
The D-EDGE CRM platform is hosted in 2 data centers located in France. Our infrastructure ensures 99.9% availability, so that D-EDGE CRM is always there for you and your customers.
Ultra-secure platform
We don't take the management of your customer data lightly. Whether through our hosting, our platform architecture or the regular audits we carry out, your data is safe with D-EDGE CRM.
Scalable platform
We are constantly improving our platform to allow you to offer an optimal guest experience. Our technical team provides you with updates every 15 days...
Resources
Our selection of articles
01
Jul
2025
LoungeUp becomes D-EDGE CRM
LoungeUp is officially renamed "D-EDGE CRM" and merges with D-EDGE. The solution adopts D-EDGE's visual identity, to take full advantage of the international recognition of the D-EDGE brand.
01
Apr
2025
[Webinar ▶️] Hotelier's Insights: Technology to streamline operations and enhance the guest experience
How can CRM, AI and a task management tool transform the guest experience and streamline operations? Discover the best practices of a 4-star hotel manager to optimise the work of his teams, improve internal communication and personalise the guest experience.
25
Feb
2025
Loyalty programmes in the hospitality industry
Loyalty programmes are a must in the tourism industry, to reward regular guests and encourage those who haven't yet done so to return. They offer a range of benefits, from discounts to exclusive services.
01
Jan
2025
[Marketing Calendar 2025] - Official holidays and celebrations for the hotel industry
Here's a marketing calendar to help you plan your calendar, aligning your marketing actions with the most important international holidays and celebrations. You'll find traditional holidays, world days dedicated to important causes, or landmark events on the international scene.
11
Sep
2024
✪ Success Story: Entourage sur-le-Lac
Entourage sur-le-Lac in Quebec City is much more than just a hotel, it's a resort designed to meet the needs of active travelers and dynamic professionals. Ideally located on the picturesque shores of Lac Beauport, this modern establishment offers a full range of activities andentertainment year-round.
16
Jul
2024
Key figures on guest data management in the hotel industry
In the hotel industry, managing customer data is an essential strategic lever for gaining consumer trust and building customer loyalty. As concerns about data confidentiality intensify, it is essential for hoteliers to demonstrate transparency and security.
28
Jun
2024
5 key points to improve the security of your hotel's guest data
Operational staff are prime targets for hacking into hotel systems and retrieving guests' personal data. Human error is unfortunately the main cause of cyberattacks (74%), with phishing remaining the leading type of attack. New AI tools and deepfakes have a lot to offer.
27
May
2024
Key figures on the role of technology in the hotel guest experience
The rapid evolution of technology is influencing both guest and employee expectations. An overview studies from 2024 on the subject of the guest hotel experience.
22
Apr
2024
Checklist for choosing your hotel software
5 key topics to discuss with your future technology providers, to choose the solution that's right for you
15
Apr
2024
10 ways to prepare for the upcoming season
The beginning of high season is almost here, the time when guests arrive in mass, from all over the world, expecting you to provide the most relaxing getaway. Now is the perfect time to review key areas to ensure that you deliver the best possible experience.
Our solution
D-EDGE CRM is even better in real life
Contact us, and one of our consultants will be delighted to show you how D-EDGE CRM can be adapted to your business and your needs. The strength of our solution lies in its customisability: it adapts to your business and the experience you want to offer your guests.
This doesn't commit you to anything!